Shifting Gears for Getaways

Gen Alpha isn’t just along for the ride. A recent survey by Beaches Resorts revealed that in an estimated 85% of cases, they are the key decision makers when it comes to family travel — where to go, what to do, where to dine and even where to stay. In other words, in the majority of cases, this group has a big voice in guiding the journey instead of taking a back seat.

The shift may seem a bit unusual, but a large number of parents truly appreciate when their children take the reins in vacation planning. Many view it as an educational experience that encourages engagement, sparks creativity and fosters independence. All of which helps in raising more well-rounded, forward-thinking individuals.

So, with Gen Alpha on board and parents on board, it’s time for destinations to get on board too. What are some of the best ways to stay on track with the influential Gen Alpha traveler while keeping parents happy? A blend of tech, creative experiences, family-friendly accommodations, digital, easy-to-use planning tools and marketing that speaks volumes to both parents and their kids. 

Pave the Road with Experiences

Getaways that offer opportunities to learn a new skill, known as “skillcations”, are in demand for many age groups in 2026, especially Gen Alpha. If your destination offers hands-on experiences or is located in a region that does, let it be known. Putting activities such as cooking or pottery classes, painting workshops, birdwatching, rock climbing, fossil digs, paddleboarding or sailing lessons on your site would be an attention-getter for sure and an overall smart move.

Taking on Techy Terrain

If there’s an app, it’s apt to work for the tech-driven Gen Alpha raised in a world where smartphones and AI are second nature. Self-guided tours, interactive maps, digital scavenger hunts to hidden gems or landmarks near your destination — anything that gives this group something to navigate online builds engagement. Exploration and gamification are at the heart of this very influential group. The more play-based, the better.

Be Choosy with Planning Tools

Another great way to reach Gen Alpha and their parents is through sites and itineraries that emphasize activity selections, design-a-day itineraries or voting on the best excursions. This gives parents the ability to narrow down choices to things they would like to do, and their children the power to choose from those experiences. It’s a win-win for all.

Steer Clear of One-Age Wonders

Because Gen Alpha-inspired trips involve families, now is the time to showcase the amenities at your destination that appeal to all ages. Things like pools, cabanas, game rooms, fire pits, outdoor movie nights, bike rentals, walking trails, live music and seasonal events lead to shared moments to remember across every generation.

Use Two Languages

It’s a balancing act for sure, but messaging should speak to both Gen Alpha and their parents. Best practice is to lead with exciting “must-do” moments, backed with clear body copy that touches on parental concerns of safety, quality and ease. Keep in mind that even though Gen Alpha does have a lot of influence, parents should not be left out. Layer the tone to spotlight trips the whole family will enjoy in their own way. A getaway where younger travelers can explore and parents can relax — so neither side is just along for the ride.

Rev up your marketing with the award-winning expertise of ş¬Đ߲ÝÉçÇř — named 2025 Travel Marketing Agency of the Year by Hospitality Business Review. Let’s talk tourism and the road to success. Contact Lynn Kaniper at 609.466.9187 ext. 117.

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Grab The Attention Of Social Search Engines

Videos don’t have meta descriptions or title tags, so social search engines rely on multimodal signals to serve them up. These include on-screen text, audio transcriptions, engagement velocity and visual context. Platforms will read overlays, index spoken words and actually “view” imagery on videos. Then social media users do the rest — how quickly they save or share a post also weighs into the equation.

Employ Social Media Search Strategies That Work

You will never (EVER!) hear us advise against creating content for content consumers. But you also need to craft your posts to be discoverable. Here are three strategies to get you there:

Consistency for Search’s Sake

Search is everywhere … and everything. Your website uses relevant keywords — your socials should too. As tempting as it is to caption a post with “Beach vibes only 🏖️” one that says “Discover Bermuda’s secret beaches this summer” will deliver more eyeballs. The same rule applies to your scripts. Weave keywords (naturally and conversationally) into video voiceovers.

Real Content for Real Consumers

Aesthetically, your motivation should be more travel blog than Super Bowl ad. Roll with vertical videos that capture an authentic experience rather than a slick production. Remember that bachelorette party we mentioned earlier? They want social media to serve them ideas for their 3-day trip that align with their interests. Create content around very specific travelers like that.

Micro Influencers for Macro Impact

There are influencers out there with 5,000 to 50,000 followers that already dominate the keywords you want to rank for. Partner with them! The content they create becomes trusted social proof for your brand.

Leverage These SOSEO Tactics Right Now

While the strategies above apply to all social channels, below are some specific tactics that you can immediately execute on your individual platforms:

• TikTok: Use a 3-second hook that answers a common travel question
• Instagram: Create Carousels for searchable itineraries
• YouTube: Write your primary keyword into your raw video file name
• Facebook: Optimize Local Pages to pop up in “near me” searches

Of course, this only scratches the surface of social search optimization. Every day, the Dana team flexes marketing expertise for our clients — and we have the results to prove it. Want to win over travelers with SOSEO? Contact Lynn Kaniper at 609.466.9187 ext. 117 or lkaniper@danacommunications.com today.

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3 Key Pillars of Purpose-Driven Travel

As with any target audience, this is not one big homogenous group. It’s made up of individuals who carry deeply personal reasons for pursuing purpose-driven travel. That said, there are three key pillars we’ve identified to help you get to know — and penetrate — the segment.

Growth & Meaning

Rather than lounging by the pool or on the beach (not that there’s anything wrong with that!), these travelers want to proactively better themselves. Whether that’s through acquiring a new talent, achieving mental clarity, expanding their worldview or (most likely) all of these motivations are at play.

Real Connection

Rather than being isolated behind a gate from residents, these visitors truly want to live like and amongst locals. Being immersed in the culture and having actual face-to-face interactions and conversations with the people who call this place home are essential to them.

Conscious Impact

When people travel with purpose, they are very aware of their impact, both negative and positive — especially in regard to sustainability and social responsibility. These travelers prioritize leaving behind a gentle carbon and tourism footprint and strongly believe the dollars they spend should stay within the community to improve the local economy and make life better for those who live there.

Delivering Meaningful Travel Experiences

So, where do destinations and properties come into the picture and how can they capture this audience? You can start by viewing your offerings through this lens and exploring relevant marketing communications strategies. We touch on a handful of approaches below to help spark inspiration.

Lean Into Storytelling

Your property or destination is worth so much more than the sum of its features. Think about what makes your brand uniquely intertwined with the local community. Are you a resort that sources ingredients for its F&B program from area farms or sells goods handmade by local artisans? Does your destination derive its identity from its residents’ personalities?

Partner for Impact

Most hospitality and tourism brands were not inherently built on purpose-driven travel. But, through a strategic partnership, you can offer your guests or visitors meaningful travel experiences. Without a doubt, there is a local non-profit organization doing worthwhile work in your community. Start a dialog to uncover what needs they have and how offering voluntourism packages can benefit you both.

Substantiate Sustainability

Today’s travelers are not having it with . If you’re selling yourself as eco-friendly, you’d better have the credentials to back it up and display them prominently on your website, in your social channels and across your communications. and are two examples for properties. is one for tourism brands. Dive into this to explore even more.

Be In Sync With Messaging

Remember, these travelers value the underrated more than the overtoured as well as having the time and space for self-reflection over following a jam-packed itinerary. Destinations can feature “hidden gems” in their blogs, and resorts can promote the concept of a digital detox stay to hook this committed-to-a-cause audience.

Travel with purpose is not a passing trend or whim. It’s a powerful movement that’s here to stay. As the Hospitality Business Review , we know how to get your strategy aligned with these travelers’ desires. Contact Lynn Kaniper at 609.466.9187 ext. 117 or lkaniper@danacommunications.com to start a conversation today.

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For Destinations it’s More Than Gore

Maybe it’s due to the thrill and curiosity involved, the history behind the ghostly locales or maybe it’s just the fact that people love a great story, but these types of attractions offer experiences that today’s travelers deem well worth the scare. Hotels, restaurants, guided tours and local stores near haunted tourism sites can, in most cases, expect an increase in tourism revenue.

Haunted tourism can also extend the travel season, both daily and seasonally. Nightly tours and events offer activities that increase traffic outside of the typical nine-to-five hours. They can also lead to overnight stays which increases attendance at nearby restaurants and hotels. Seasonally, haunted tourism often stretches beyond the summer months into the fall, where Halloween generates an uptick in infatuation with all things eerie. And there’s nothing to fear about visitors coming back. Both domestic and international visitors who enjoy dark tourism frequently return to attend annual events each year.

Turning Ghost Stories into Opportunities

Other bright sides to dark tourism include the creation of jobs. Think tour guides, local historians and storytellers. Also, because haunted legends often surround old buildings, prisons, battlefields, hotels and mansions, visitation in these areas can lead to renewed interest in revitalization and preservation. Haunted tourism is also very beneficial on an educational level, giving visitors a deeper understanding of real-life historical events. For instance, battlefields, hospitals and homes associated with the American Civil War and American Revolutionary War are popular sites for legendary hauntings.

Destination branding and marketing also get a boost. Haunted stories give these locales a unique identity and narrative that can be spun into a variety of creative marketing opportunities. Niche activities like ghost walks and supernatural festivals keep the local folklore alive. If done well, it can also develop a sense of shared cultural heritage and community spirit rather than just some old stories.  More good news: haunted locations often receive a lot of free publicity via social videos, YouTube and travel influencers, which is always a win-win.

Haunted Tourism Hotspots

Haunted tourism hotspots span the globe. Among the more well-known areas is Salem, Massachusetts, known for the Salem Witch Trials of 1692.  Salem hosts an annual month-long Halloween festival that runs through October, which draws more than a million visitors who want to learn about the events and see where accused “witches” lived, died or were tried. Walking tours, parades, people in costume and stops at places including the Salem Witch House and the Old Burying Point Cemetery, located next to the Witch Trials Memorial, cast a spell of wonder and fascination throughout the crowds.

New Orleans is also renowned for many things, including its scary side — French Quarter haunts, voodoo-rich traditions and historic cemeteries with tombs above the ground. The spectral ambiance is woven into the culture of this charming city. Whether you’re going for Mardi Gras or a leisurely vacation, expect enigmatic tales, ghostly streets and a city alive with magical energy around every corner.

The bottom line: if your destination has a mysterious past or present, consider highlighting it. Team up with historians or storytellers, host seasonal happenings, develop a ghost tour and promote local lore with mindful, responsible storytelling. Of course, while the goal is ultimately to entertain, being respectful of somber historic events and being cautious when touring older structures are essential best practices. Happy haunting!

Take the fear out of navigating today’s marketing landscape. Team up with the award-winning experience of ş¬Đ߲ÝÉçÇř — named 2025 Travel Marketing Agency of the Year by Hospitality Business Review. Let’s talk tourism. Contact Lynn Kaniper at 609.466.9187 ext. 117.

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Hearing the Silent Traveler

Go Au Naturel

Silent vacationers want to unwind during their trip. They want to connect with the outdoors and focus on wellness activities that benefit their body and relax their mind. Now is the time to promote the aspects of your destination where guests can connect with nature — maybe it’s your resort’s pristine, secluded beaches, bicycling paths or serene nature trails ready to explore.

Stress Places to De-Stress

Offer defined low-noise spaces (indoors and outdoors) for reflection and renewal where silent travelers can delve into a novel, meditate and decompress. Call attention to reading rooms, courtyards, lounges, even rooftop retreats. In addition, point out areas guests can visit nearby, such as parks, museums, libraries and botanical gardens.

Put Big Thought into Small Groups

Make guests aware of curated experiences they can enjoy in less crowded, more intimate groups. Private guided tours of nearby attractions and workshops for cooking, painting or photography are immersive and meaningful ways quietcationers can engage in a calm, focused environment.

Dive into Digital Detox Opportunities

We all want to kick back and unplug sometimes. Silent travelers may crave disconnecting from tech-heavy activities more than most, and especially while on vacation. Emphasize non-digital experiences available at your destination like stargazing, journaling and spa treatments — no apps required.

Remember, Less is More

Many times, quietcationers are not only into lower volume but also into making less of an impact on the environment. Spotlight slow-tourism opportunities, as well as the sustainability and eco-friendly aspects of, or near, your destination, things like sustainable seafood, preserved forests, restaurants that feature locally grown ingredients and more.

Tell Stories, But Make Them Pretty

Get social. And when you do, be sure to showcase your destination’s natural beauty. Nothing leverages marketing efforts quite like a great story — and a great image that supports it. Sunrises, cascading dunes overlooking the ocean, lakes, misty morning landscapes — anything that evokes serenity.

Show a Little Shoulder

Given their desire for fewer crowds and a slower pace, off-peak promotions are a strategic way to dial in on the wants of the silent traveler. Offering special rates or wellness packages during the lesser-traveled shoulder season? Let your audience know about it. Fewer crowds, lower prices and still-pleasant weather are a win-win.

Turn up the volume on your destination with the award-winning team at ş¬Đ߲ÝÉçÇř — named 2025 Travel Marketing Agency of the Year by Hospitality Business Review. Let’s talk tourism. Contact Lynn Kaniper at 609.466.9187 ext. 117.

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First, is SMS marketing effective?

Absolutely! Industry studies and surveys have unveiled these compelling statistics:

• 90-98% open rates
• 45% response rates
• 21-35% average click-through rates
• 20-45% conversion rates
• 90% of messages are read within three minutes

Trends to hop on right now

Destination and hospitality brands can and should target travelers at every stage of the customer journey. Here’s how current trends can play into your SMS marketing strategy:

Dreaming

This is your opportunity to inspire wanderlusters before they’ve decided where they’ll be vacationing.

• Send video using RCS (Rich Communication Services) — read up on the tech with explainers from and — to promote visually irresistible spots across your destination or resort.
• Got influencers? Have them share exclusive dispatches from your destination or resort as they are experiencing it. These texts should be written in a casual friend-to-friend style.
• Leverage interest in major events that will be hosted in your destination by having travelers opt in for early access alerts.

Planning

Now that you’ve won over the traveler, you need to ensure their upcoming trip will be all they dreamed of to earn those all-important recommendations and repeat visits. SMS marketing can do the heavy lifting in this stage too:

• Travelers can tap into the power of Agentic AI to seamlessly find and book accommodations, admission to attractions, tours and more.
• Marketers can share snackable content through SMS. Rather than sending a link to a full itinerary or blog post, you can “drip” snippets of the content through a series of texts.
• Or have travelers tell you what interests them by texting, “Ready for your trip? What are you most excited about: A) outdoor recreation, B) dining or C) arts & culture?” When they respond, you can direct them to inspirational content on your website.

Experiencing

Once visitors have arrived in your destination or guests have checked in to your property, there are several ways to boost their spending through text communications:

• Employ RCS to send a scrollable carousel of activities, events or attractions for visitors to plan their days.
• Using zero-party data, Agentic AI can serve a traveler or guest with a triggered text that promotes things to do based on their proven personal interests.
• Share a digital passport that allows visitors to check in to participating attractions and collect points that can be redeemed for rewards.

Sharing

After travelers return home, they are ripe for messages reminding them of the amazing experience they just had. This is the time to lock in those positive feelings through SMS marketing:

• As they’re leaving, send an RCS message that allows the traveler to share a digital postcard with family and friends.
• Make the memories last by sharing a link to a curated playlist.
• Stay top-of-mind with milestone messaging along the lines of “It’s been a year since you’ve visited, and we miss you.”

The future of SMS marketing

As you probably gathered by now, RCS is becoming the next-generation, more powerful alternative to SMS thanks to its ability to share higher-resolution, more engaging content. Agentic AI will also play a role in its all-in-one approach to searching and directly booking experiences. Brands will also have access to zero-party data that allows them to reach travelers with personalized targeting — even before the dreaming phase kicks back in.

If you’re feeling FOMO right now, relax. As the Hospitality Business Review , Dana has the know-how to quickly develop and execute a results-getting SMS marketing strategy for your brand. To start the convo, contact Lynn Kaniper at 609.466.9187 ext. 117 or lkaniper@danacommunications.com today.

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Why Trigger Emails Work with Today’s Traveler

Today’s travelers live in a world where timely, tailored information is delivered to them multiple times a day. Unlike generic marketing blasts, trigger emails are based on and appeal to a traveler’s distinctive actions, behaviors and milestones. It’s like you’re speaking directly to them, which is exactly what this market is geared to respond to.

For example, if someone spends time viewing your destination’s site, a trigger email can send current package offers which may be enough to entice a booking. Basically, by showing up at the right moment with personalized nudges, savvy destinations increase the odds of moving visitors from inspiration to itinerary.

Relevance Equals Effectiveness

Emails based on what the traveler just did, whether it’s a just-booked getaway or a viewed vacation package, feel personal, not promotional. These are things that matter to them in the present moment, so it’s information that feels useful — not random or spammy. In the world of emails, a combination of relevancy and timeliness equals effectiveness.

Travel is also, for many, an emotional decision. Trigger emails show attention, recognition and care. They acknowledge the traveler’s actions, anticipate needs, and they feel one-to-one, not mass-sent. An email that makes people feel important is more apt to spur interaction. Triggers like anniversaries, birthdays or other milestones are ways to make your audience feel a little more special. They also offer chances to reward loyalty and reinforce trust with your destination or brand.

Because travel decisions are time sensitive, trigger emails that meet prospective visitors exactly where they are in the planning journey can be very effective. They can even reduce stress by offering timely information like hotel check-in details and packing tips. It’s no surprise that emails of this type have higher open and click-through rates than general marketing emails.

Some Examples of Automated Tourism Emails

• Trip planning and inspiration
• Custom reminders: Still dreaming of dipping your toes in the sand this summer?
• Welcome emails for new mailing list subscribers
• Limited-time offers or availability alerts for a viewed hotel
• Seasonal planning emails (spring getaways, holiday markets, summer vacations)
• Follow-ups to those who requested a guide or downloaded an itinerary
• Nudges toward events, attractions and eateries to enjoy near your destination
• A post-visit thank you with suggestions for things to do on their next visit

Best Practices to Trigger Bookings

A strong subject line is key to having the email opened. Speak to the reader directly. For the email itself, clear language and simple CTAs are usually best. No need to get too fancy. In addition to personalizing content by past behavior, tailoring according to travel interests — like outdoorsy adventurers, summer vacationers or city explorers — can increase relevance and engagement.

When it comes to the automated email arena, partnering with an experienced marketing agency that handles everything from strategy to execution is paramount. A well-designed plan would include copywriting, design, segmentation and personalization, automation triggers, platform setup, testing and optimization — from pre-planning to post-trip.

Boost your bookings with the award-winning team of ş¬Đ߲ÝÉçÇř — named 2025 Travel Marketing Agency of the Year by Hospitality Business Review. Let’s talk tourism. Contact Lynn Kaniper at 609.466.9187 ext. 117.

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Five Reel Reasons Your Ads Should Be Here

While it’s important for all marketers to have a presence on Reels, it’s absolutely critical for travel brands. Let’s break it down:

1. µţ´Ç´Ç°ěľ±˛Ô˛µ˛ő…B°ů´ÇłÜ˛µłółŮ: 61% of travelers have made hotel reservations after seeing the property on Instagram.
2. Sneak Peek Over Slick: 73% of consumers prefer watching raw, unfiltered video content of your destination or property to get a true feel for it.
3. Reel Reach: Your organic content can hit an unprecedented audience, with 55% of views coming from non-followers.
4. Intent Signaling: Reels yield 2.5x more saves than static images, and more saves typically translate to more visitors or guests.
5. Exponential Engagement: It’s as if Reels were custom-made for travel content, earning engagement rates of 4.2-7.1% (versus 1.5-3.0% in other industries) and a completion rate of 74% (for <15s) versus 62% for longer videos.

Reels Marketing Strategies

At Dana, all marketing plans are developed on an account-by-account basis (no cookie cutters here!). For the purpose of this blog, we’re sharing three key approaches to help paint a picture:

• First Person Perspective: Rather than seeing a model posed in a setting, travelers like to envision actually experiencing it for themselves.

How this could look for a resort: Shoot from the point of view of a guest entering a luxuriously appointed suite and stepping out onto the private balcony for panoramas straight out of their wanderlusting dreams.

How this could look for a destination: Think about your greatest visitor draws — anything from popular festivals and craveable food scenes to iconic attractions and bucket list landmarks — and make videos placing the viewer directly into these experiences.

• Insider View: Travelers are curious about what happens behind the scenes to make their getaway so special, so give them a peek.

How this could look for a resort: Show your chef preparing a popular dish or one of your spa therapists explaining the wellness benefits of essential oils used in a particular treatment.

How this could look for a destination: Have an in-the-know representative share a tour of their favorite, lesser-known attractions.

• User-Generated Content (UGC): Promoting UGC is a drum we continually beat because these efforts can earn up to 15% more bookings.

How this could look for a resort: Have a new experience you want to showcase? Encourage guests to make and post Reels with a vanity hashtag.

How this could look for a destination: Your stakeholders — including accommodations, attractions, restaurants and more — rely on you to help promote their businesses to travelers. Reach out to strike up a collaboration.

Instagram Reels Influencer Marketing

Choosing the right influencer(s) to represent your brand is a complex process. Among the many factors to assess are fit, effectiveness and image. We absolutely recommend having an experienced social media agency (like Dana!) vet any and all influencers used in your marketing efforts. That said, below are some best practices we can share:

1. Focus on Nano Influencers (1k-10k followers): These personalities offer the greatest advantages for your brand. The vibe they project is authentic, like a real person of the people. This presence earns them higher engagement rates (usually 4-7%) at a lower cost (typically 10% of micro-influencers).
2. Curate Content: Ensure the Reels these influencers are creating match the stage of the traveler’s journey (discovery, consideration, booking, etc.) you want to capture.
3. Cultivate Ambassadors: Where a one-off Reel will feel like an ad, an ongoing series or regular takeovers convey true brand advocacy to your audience.
4. Consider Performance-Driven Contracts: When you tie a creator’s payment to key performance indicators (such as saves, shares or even book-now clicks), you get every drop of influence you’re paying for. 

Dana’s social team develops award-winning campaigns for our clients (just ask to see the gleaming hardware on our trophy shelf!) Want to learn more about what we can do for your travel brand? Contact Lynn Kaniper at 609.466.9187 ext. 117 or lkaniper@danacommunications.com today.

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What is Quantum Computing?

To explain quantum search, we first need to take a step back to define quantum computing. Put simply, it is the act of building advanced computers that leverage quantum mechanics to exponentially boost processing speed. Bottom line benefit? To deliver solutions more quickly than we could ever imagine before.

To quantify just how far we’ve come (and how much farther we will go), we have an illustration. Gen-Xers, remember the ? If it had to find a needle in a one-trillion-straw haystack, it would take 15,000 years to check every straw. Today’s fastest supercomputer would take one week to complete the same task. But a quantum computer? It would only take one second. This serves up a deeper dive on quantum computers, if you’re interested.

What is Quantum Search?

Now that you’ve met the hardware required for quantum computing, let’s look into quantum search. It all begins and ends with which uses a process called Amplitude Amplification to find what you’re searching for. Don’t worry, visual learners. We have another illustration to make it make sense.

Let’s say all data sets being searched are ocean waves of equal height. Once an is applied, it takes the correct wave and flips it upside down so a can use this new seascape to eliminate the wrong waves (that are still right-side-up) and push the correct wave (that is now upside-down) to the forefront. These second and third steps are repeated several times, further amplifying the correct wave to retrieve your answer.

How to Get Your Website Ready for Quantum Search

Website owners need to start strategizing both a defensive and an offensive approach to quantum search.

Right now, hackers are collecting encrypted data in anticipation of the day a quantum computer is powerful enough to crack the code. To protect your site against this quantum cracking, here are some immediate steps to take:

• Audit Your Data: If your site is storing sensitive information that needs to remain private for 10+ years, know that your data is at risk.
• Decrease Your Crackability: Make a move to Post-Quantum Cryptography (PQC) to protect your data. You can check with your host provider to explore if there are “quantum-safe” options to switch on.
• Identify Your “Secret Keys”: Compile a record of every place your site uses encryption. When it’s time to update, you will need hybrid certificates that use both classical and quantum-resistant math for these elements.

On the flip side, you want to ensure your site is optimized for the time when search engines shift from keywords to intent probabilities (quantum search). Here is a handy to-do list:

• Craft an Ecosystem: Rather than trying to capture search for a query such as “best luxury hotels in paris,” you’ll want to build content around a more robust and personalized experience. Think: “a romantic, slow-paced anniversary celebration for a couple who love impressionist art and hate crowds.”
• Substance Over Word Count: Quantum search is sophisticated. Because it can process massive datasets almost instantly, it has the time and ability to prioritize high-information-density content over fluff copy.
• Prepare For Decreased Visits: With AI and future quantum AI (more on that below), your site content may appear as a cited source in its response. That means searchers may never click over to your site at all because the answer they were looking for is already right in front of them.

Looking Even Further Ahead: What is Quantum AI?

Eventually quantum algorithms will be used to further advance machine learning. That means neural networks will be trained more quickly, recognize patterns more efficiently and solve problems that, up until that point, were considered unsolvable. 

Know why Dana was named one of ? Because we have a whole team of right- and left-brained professionals who love nothing more than blending creativity and technology to deliver real results for our clients. Want to learn what Dana can do for your brand? Contact Lynn Kaniper at 609.466.9187 ext. 117 or lkaniper@danacommunications.com today.

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Event tourism refers to travel motivated by planned events—whether cultural, sporting, entertainment or business-driven— that draws visitors beyond their everyday environment. From international festivals to global sports competitions like FIFA World Cup 26™, these events don’t just fill seats. They influence where people go, how long they stay and how they experience a destination.

Global event tourism is a real powerhouse, setting the stage with a blend of people, places and experiences. Travelers arrive for the event, but they also can engage with local culture, cuisine and attractions, often turning their trip into an extended stay with friends and family. Savvy destinations that highlight their offerings can wisely turn a ticket to a global event into a week or longer stay.

The Impact

When the world is watching, the impact is immense. FIFA World Cup 26™, which spans three countries and multiple cities this summer, is a prime example of tourism on a global scale. For events that garner such worldwide attention, marketing before, during and after an event is paramount to success.

Events of this caliber don’t just attract fans and spotlight destinations; they’re known to shift traffic patterns. The immediate travel surge will include increased international arrivals, the need for air travel and higher hotel occupancy. Beyond that, the impact left by a region and its experiences presents the opportunity to spark long-term tourism growth. It’s a ripple effect that can be felt years after the event itself.

Branding on a World Stage

Host cities of world-class events are in an excellent position to gain global exposure. Millions of viewers will have the opportunity to see these cities on broadcasts, social platforms and more. Even lesser-known destinations in proximity can benefit. The event itself becomes a live tourism campaign that nearby destinations and attractions are part of. As you can expect, when all eyes are on you, impressions matter and can last for years. It’s important to be presented in a good light.

The Local Outlook

In addition to travel patterns, changes in travel behavior also go hand in hand with event tourism. With event tourism, travelers plan around a calendar instead of peak seasons. With fans looking to explore the region, maybe even hopping between host cities, road trips, rail travel and local tourism are all center stage.

With international events, experiential travel and culture are also brought to the forefront. Fans engage with local food, music and traditions. Destinations can lean into this uptick in cultural curiosity by highlighting authentic experiences and only-here moments. Guided tours, historical museums, landmarks, renowned cuisine made famous in the area—it all can make the visit more memorable, personable and genuine.

Long-Term Event Effects

Long-term benefits of a large-scale event can extend well beyond initial tourism spikes. Many times, while leading up to a tourism event, improvements are made in areas of transit and walkability. New hotels open, neighborhoods are revitalized and public spaces are given a fresh appearance which will also add to the likelihood that visitors will want to return.

The real impact of global event tourism doesn’t end with the final score or the closing ceremony. For destinations that leverage the momentum to generate interest in their offerings, it can transform a temporary event into a lifelong appreciation shared among many countries. And that’s a win-win for everyone.

Step into the world’s spotlight with the award-winning team of ş¬Đ߲ÝÉçÇř. Named 2025 Travel Marketing Agency of the Year by Hospitality Business Review. Let’s talk tourism. Contact Lynn Kaniper at 609.466.9187 ext. 117.

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