ICYMI, texts are the preferred means of communication for 鈥� just about everyone. With consumers of all generations glued to their phones, brands have a vast audience within easy reach through the latest SMS marketing trends. Let鈥檚 get straight into it.
In travel and tourism, timing and relevance are everything. It鈥檚 all about sending the right message at the right time. Utilizing automated email marketing is one of the ways to help make this happen. Also known as trigger emails, these highly personalized motivators bridge the gap between a dream vacation and a booked one.
Originally launched in August 2020, Instagram Reels was Meta鈥檚 answer to TikTok. Ever since, the video platform-within-a-platform has grown explosively. In 2024, Reels accounted for 37% of the time spent on Instagram. Then that number jumped to 46% in 2025. As the app鈥檚 audience goes, so go the marketers 鈥� more than half of Instagram鈥檚 ads in 2025 were Reels.
This blog is heavy with science-fiction-sounding phrases 鈥� but they all represent our reality in the not-so-distant future. To help keep your website findable today and years from now, we鈥檙e breaking down everything you need to know about quantum search, which is being hailed as the next generation of SEO. Don鈥檛 worry, we鈥檙e writing this straight-talking overview for marketers, not developers.
Event tourism refers to travel motivated by planned events鈥攚hether cultural, sporting, entertainment or business-driven鈥� that draws visitors beyond their everyday environment. From international festivals to global sports competitions like FIFA World Cup 26™, these events don鈥檛 just fill seats. They influence where people go, how long they stay and how they experience a destination.
At this point, everyone has a relationship with AI. Even if you鈥檝e never tapped into ChatGPT or Gemini, you鈥檝e been served AI results in a regular Google search. With the tech moving faster than the speed of sound, we thought this would be a good time to define some of the acronyms and language being tossed around as well as uncover opportunities AI presents for destinations.
From picking the perfect pumpkin to farm-to-table dining and raising a glass to local vintages on a guided vineyard tour, agritourism is captivating travelers who crave connection, authenticity and a taste of something real.
Imagine your biggest, best-ever Fourth of July celebration. Now add in a whole year (or more!) of fireworks, historic reenactments, museum exhibits, cultural festivals and once-in-a-lifetime events stretching from sea to shining sea. That鈥檚 America250, the nation鈥檚 largest celebration ever commemorating the 250-year anniversary of the signing of the Declaration of Independence. With July 4 only months away, destinations across the U.S. have already started the party.
They鈥檙e hitting the headlines, dominating social feeds and changing the way we visit the world. They are some of the top travel trends of 2026 鈥� from perk-infused hotel hopping to meaningful whycations and serene hush-pitality gems. Here鈥檚 how destinations, like yours, can get in on the action and stay ahead of the game.
The Pantone Color of the Year for 2026 is Cloud Dancer (PANTONE 11-4201).
This shade 鈥� and the underlying message it sends 鈥� was met with swift backlash. But how did Pantone arrive here? We鈥檙e pulling back the curtain to learn more about the selection process, history and what it all means for the travel industry.