含羞草社区

DANA DEFINED.

Over 45 years ago, an upstart New Jersey agency vowed to reimagine boring old branding and marketing communications鈥攁nd we haven鈥檛 stopped breaking new ground since. That鈥檚 why world-class brands turn to us for experienced and experiential lifestyle marketing that has made us an authority in the industry. Led by a roster of in-the-know directors boasting over 120 years鈥� worth of success stories, the Dana team has your back鈥攁round the globe and around the clock.

Brand Pillars.

Whether we鈥檙e handcrafting a cutting-edge digital solution or doing our own take on 鈥渢raditional鈥� marketing, our Brand Pillars define who we are and how we do what we do.

Content Creators
Our team has been creating content before content was even a thing.
Industry Innovators
Only those who adapt survive鈥攊t鈥檚 a law of nature (and marketing too!).
Big-Picture Branders
A brand isn鈥檛 just a logo and tagline. It鈥檚 who you are to the world.
ROI Masterminds
Brilliant people + bright ideas = solutions that get results.
Power Partners
Our 360掳 perspective and connections will take you straight to the top.

Leadership

Lynn Kaniper

Directors

Thos Paine
Karen Paton
Sandy Welsh
Tracy Stottler
“The team at Dana is professional, creative and incredibly easy to work with from a client perspective. And as a trade focused partner, they understand the needs of the trade community and the nuances that make a campaign successful in the b-to-b world. In partnership with them, as a client you have the confidence that your messages will be on point, successful and truly resonate and deliver ROI.”
Mary Pat Sullivan, Executive VP of Marketing and Partnerships
Northstar Travel Group
“It was Dana who so effectively engaged me and my staff. Their GPS branding process, innovative presentation and highly talented team made them the clear choice to move our Bureau forward. The initial results have exceeded our very high expectations.”
Blair Mahoney, Executive Director (Retired)
Chester County Conference and Visitors Bureau
“Dana listens better than any agency I have ever worked with. They respect the fact that we know our business.”
Jack Kealey, President
Kealey Consulting Group
“Any time Dana is working with a client, I know the creative is going to be first-rate.”
John Jaxheimer, Publisher
Agenda USA
“I have no words.聽I am so impressed, and you guys GET IT.聽Your ability to take words, challenges, concepts and create an incredible visual story is simply amazing.”
Carol Smith, Director of Sales & Marketing
Lansdowne Resort
“Service, service, service. Dana is my partner, and that translates into service that exceeds expectations.”
Suzanne McIntosh, President
McIntosh Human Capital聽Management
“As our marketing partner for nine years, Dana was the school鈥檚 invaluable force for awareness, retention and recruitment. Saint Ann School is stronger than ever, enrollment continues to be on the rise, and we are positioned for growth for years to come.”
John McKenna, Principal
Saint Ann School
“With Dana it鈥檚 always a job well done鈥攖hey make it easy and always deliver.”
Christy Calabrese, Senior Manager, Travel Industry & Partnerships
Hawaii Visitors & Convention Bureau
“Dana was selected for their unsurpassed experience in branding and hospitality marketing in Florida and around the world.”
Allen Goodman, former Director of Sales and Marketing
Hammock Beach Resort
“I want to thank you for everything! You made it so easy! I have worked with different web designers through the years and truly you are the best!”
Gina Lotito, Director of Parks & Recreation
Long Beach Township
“Dana鈥檚 industry knowledge and approach helped pull forward the positive attributes of the property and position it appropriately in the marketplace and bring it to life.”
Nancy Lindemer, Regional Director of Sales and Marketing
Babson Executive Conference Center
“Dana鈥檚 responsiveness and attention to detail are second-to-none. I鈥檓 also very pleased with the high quality of work they deliver at such an incredible value.”
Elizabeth Grimes, former VP of Marketing & Public Relations
Kingsmill Resort
“I worked with Dana for over 12 years鈥攖hey are a partner who always exceeds expectations and the best agency that I ever worked with. Kiawah Island Golf Resort has a very well-defined identity in the hospitality market, and Dana鈥檚 campaign renewal keeps the brand invigorated.”
Tom Bewley, Director of Sales and Marketing (Retired)
Kiawah Island Golf Resort
“As our partner, Dana completely understands our company-wide 鈥極ne ARAMARK鈥� philosophy. They have taken this philosophy and translated it into our Lodging division brand positioning, helping us to claim being not only the largest in the conference center industry, but also the most dedicated…”
Mike Fahner, VP of Marketing
Aramark Harrison Lodging
“We had no hesitation in appointing DANA, they鈥檝e made us make a mark, and then some, in our key market. Plus, they develop and innovate new ideas, designs, products, and campaigns that delight me and effectively keep the brand profile high. So good are they that they are an extension of my team鈥攃lose colleagues achieving what鈥檚 needed.”
Oliver Hone, former Marketing Director
IMEX Group
“I just had the worst time trying to get one of my agencies to organize themselves because they are making a mess for a client, and I thought to myself…why can鈥檛 everyone just be like Dana? I appreciate how easy they make my job!”
Jennifer Pichaco, Director of Media and Engagement
Worth International Media
“You hire experts for a reason鈥攂ecause they know exactly what they鈥檙e doing. But it鈥檚 important that, as a client, we understand what those experts are doing on our behalf. With Dana, there鈥檚 100% transparency. They continually generate impressive results and they pull back the curtain to show us what they鈥檙e doing to achieve those results.”
Rich Keurajian, former VP Sales & Marketing
Kingsmill Resort
“The essence of 含羞草社区鈥� reputation for doing quality work is its insistence on and dedication to planning鈥攂oth in message development and in the communications process.”
Sam Haigh, President and CEO
LaKota Hotels & Resorts
“含羞草社区鈥� flexibility, creativity and industry expertise made them a valuable partner over the years. Dana delivers innovative approaches and strongly negotiates opportunities, which expand reach and effectively utilize marketing funds.”
Chris Austin, former Senior Hospitality Global Sales & Marketing Leader
Starwood Hotels & Resorts