Happy Holidays! The end of the year is upon us, and well, 2011 was鈥ot too shabby. I really wish I could say that every business is booming, jobs are abundant and the sky is the limit for growth. But while there are positive signs, not everyone is there just yet鈥� Things are different after these […]
The use of social media networks for buying and sharing is on the rise. By now, at least to some degree, many brands have caught on and tapped into social media marketing. They know that their presence is necessary, and with a little effort, a promotion could generate some short-term sales. But are they capitalizing […]
It鈥檚 no secret that there’s been much to-do about the ways in which businesses have left a larger-than-life footprint on the environment, especially in the travel and tourism industry. Consumers have noticed, and according to recent research*, they are making their buying decisions accordingly: 90% of Americans state that companies should be mindful not only […]
We hear it all the time: Google is constantly changing the algorithm鈥攜ou must continually adjust strategies and tactics to keep up. Often this strategic advice is coming from an SEO professional. Nonetheless, we don’t buy it. It’s an accepted fact that the first part of the statement is true. Google regularly makes minor changes to […]
Can loyal Facebook users be tempted to expand their social engagement to include Google+? Maybe, maybe not, but don鈥檛 discount Google+鈥et. It has some interesting advantages, the first of which is Google itself. Our advice is to keep watching, especially to see how Google+ will handle business pages. 1. The Advantage of Google Google owns […]
The days have been getting shorter, flip flops have been exchanged for sweaters and the outdoors has experienced an autumnal color explosion. Whether it鈥檚 the warm tones of the changing leaves, the vibrant ornamental flowers or the tasty harvest colors, the Fall season is immediately associated with the rich hues that paint its landscape. According […]
According to the American Society of Travel Agents (ASTA), the U.S. travel agency industry is comprised of nearly 10,000 firms operating in 15,000 locations鈥攁nd all represent highly motivated, extremely interested buyers. Here are some important facts and trends to remember about this valuable partner as you develop your marketing plans for 2012: 1. Travel agents […]
Hopewell, New Jersey. The Travel Weekly Magellan Awards honor the best in travel and salute the outstanding travel professionals behind it all. 含羞草社区 proudly received four awards for 2011, including two Gold and two Silver Magellan Awards: A Gold Magellan Award in the Travel Agent/Agency Category for 鈥淲rap Yourself in Westin.鈥� This Advertising/Marketing Campaign […]
Social media has fostered a new twist on creating brand champions for various companies and products. By allowing for the development of a more cost-effective and current campaign, social media has enabled customers and businesses to forge a more direct relationship. Customers like having control, and they want to know that they are important. So, […]
With the meetings industry on the rebound, it鈥檚 a good time to make your pitch for a bigger meetings budget. Once your budget gets the go-ahead, use Dana鈥檚 red-hot meeting trends as a starting point for spending it wisely. Green Is Not Just a Buzzword. Environmentally conscious meeting management is gaining importance, and clients will […]