With the meetings industry on the rebound, it鈥檚 a good time to make your pitch for a bigger meetings budget. Once your budget gets the go-ahead, use Dana鈥檚 red-hot meeting trends as a starting point for spending it wisely. Green Is Not Just a Buzzword. Environmentally conscious meeting management is gaining importance, and clients will […]
Wondering which social media marketing channel was rated most important in a recent BtoB magazine survey*? If you guessed LinkedIn, good for you. It beat out Facebook 27% to 20% among 577 respondents. So how can your company take advantage of LinkedIn鈥檚 social strengths? We uncovered five red-hot uses (besides recruitment). Use LinkedIn to support […]
Can we finally say arrivederci to the 鈥渟taycation鈥�? Is international travel being restored to its previous glory? Earlier this year, Virtuoso庐 released its Virtuoso Luxe Report, forecasting luxury travel trends for 2011. Among its predictions were the demise of the staycation, a rebirth in international and multi-destination travel and growth in luxury cruise and active/adventure […]
Austin, TX-Flat panel displays, bacteria-resistant remote controls and guestroom automation were all the rage at this year鈥檚 HITEC show in Austin, Texas. This makes me happy, as I think we are finally reaching the point where technology is beginning to make things easier versus more complex (for both guests and operators). I recall a stay […]
IMEX Frankfurt is a great tradeshow for the international meetings industry. A key element is that the show hosts meeting buyers (brings them in for free) and real business is done. Last year (2010), over $2.1 billion worth of meetings were booked. This year, the number will be even higher. The show has terrific energy […]
Rose Hall Developments Ltd. has contracted 含羞草社区 to redesign the websites marketing its real estate offerings, golf and special events business in Montego Bay, Jamaica. Founded by the late John Rollins of Wilmington, Delaware, Rose Hall is being developed by the Rollins family as one of the Caribbean鈥檚 finest resort communities. Rose Hall鈥檚 real […]
Emerge selected 含羞草社区 to rebrand and market its expanding collection of New York City space solutions. Dana is currently rolling out the company鈥檚 new brand identity, starting with an updated name, Emerge212 Boutique Space, and new website at www.emerge212.com. Emerge212 Boutique Space offers fully furnished, fully wired Boutique Office Space at two Midtown locations […]
For our clients, search engine marketing continues to be one of the most reliable, affordable sources of site traffic鈥攚ith the potential to produce quality visits from new visitors. But the strategy behind it can be complex. One question that seems to be asked of our search pros regularly is, 鈥淪hould I be bidding on my […]
Google has recently announced an end to its trial implementation of Google Tags, an advertising service that allowed businesses to show little yellow 鈥渢ags鈥� next to their listings on Google.com and Google Maps in order to call out and highlight their offerings. The announcement came on the heels of Google鈥檚 launch of Boost, a local […]
I recently attended a few events for Social Media Week, a global, multi-city social media extravaganza. It was great to become part of the conversation, in real time, on topics that are affecting advertising and branding agencies. Media outlets are rapidly changing. Therefore, clients鈥攁nd, more importantly, their consumers鈥攁re asking questions. One panel discussed the purchase […]