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One of the travel trends that popped up on the world鈥檚 radar in 2024, go-ccasions are still going strong in the tourism industry and show no signs of slowing down any time soon. So, what exactly is a go-ccasion? Think of it as an excuse to travel. Any occasion that calls for a reason to go somewhere. A babymoon, new job, first-date anniversary, half-birthday, even a pet gotcha day. Virtually anything you feel is worthy of a celebratory trip can become a go-ccasion. And they鈥檙e happening more and more, especially as America shifts to a more 鈥渓ife is short鈥� post-pandemic type of thinking.

So, where鈥檚 everyone going? Although there are exceptions for sure, such as with a destination wedding, for the most part, people really aren鈥檛 traveling all that far. Go-ccasions are generally spur-of-the-moment getaways, planned on the fly to a lesser known, yet interesting, very un-far-flung type of place. With go-ccasions, it鈥檚 all about the experience and not necessarily spending a ton of cash or even using a passport in the process.

What are go-ccasioners looking for besides a unique destination that鈥檚 easy to reach? Stand-out experiences, of course. Adventure tours, 鈥渧ibey鈥� hotels and accommodations, authentic cuisine and post-worthy scenes showing up on TikTok, Instagram and Facebook. We all know the incredible effect social media has on society these days. As a destination, this is even more essential as it can also have a direct effect on the chances that go-cassioners will keep your location in mind when it comes time to decide where to go on their next outing. A travel influencer who can not only catch but keep the interest of your market and immerse them in all the amazing and 鈥渄ifferent鈥� things to do at and around your destination is a very powerful tool indeed.  

And, of course, it鈥檚 a best practice for destinations to stay in tune with the reasons people travel. Special packages that up the ante on 鈥渢ypes鈥� of getaways are always a smart move. Think romantic couples retreats complete with champagne, roses and spa services. Anniversary-geared getaways featuring fabulous feasts and live shows. Babymoon escapes that offer relaxing just-for-two ways to enjoy time together before the big day.

And while special-occasion travelers don鈥檛 always fit into a certain box if you happen to know your guests are there to honor a pet鈥檚 birthday or woo-hooing it up after a divorce, go the extra mile with a small gesture. A voucher to the gift shop or flower arrangement delivered to the room goes a long way. And when it鈥檚 time to celebrate Fluffy鈥檚 next trip around the sun, chances are you could be seeing them again.

Ready for cutting-edge marketing strategies, dynamic design, ground-breaking creative and up-to-the-minute media trends that make your destination the star of the show? Contact Lynn Kaniper at 609.466.9187 ext. 117 or lkaniper@danacommunications.com, and you鈥檒l be celebrating soon.