To Brand PPC or Not to Brand PPC?
| Branding |One question we consistently hear from clients and colleagues in the travel industry is, 鈥淪hould we run pay-per-click advertising on our own brand keywords?鈥� And the question is usually followed with a statement like, 鈥淎fter all, we are in position #1 for our brand.鈥� While there isn鈥檛 universal agreement on this topic, most search engine […]