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Sunbaked escape to the Caribbean? Pack your bikini. Snow-capped ski vacation in Colorado? Let鈥檚 hit the slopes.

At Dana, we鈥檙e always discovering and tracking smarter methods for attracting travelers seeking region-specific getaways. One trend we鈥檙e definitely watching: destination portals.

More global hotel and resort groups are launching geo-targeted landing pages within their websites. Destination portals provide a fabulous opportunity鈥攐ne-stop shopping across multiple brands鈥攃apturing audiences who are all headed in the same direction, but who differ in budget, style and interests.

Oh, the places you鈥檒l go!
Whether your future guests are searching for a tropical hot spot or an alpine adventure, a couple鈥檚 holiday or a family vacation, destination portals afford a separate storefront for any locale, showcasing every property in that particular portfolio.听

What鈥檚 our vector, Victor?
Here鈥檚 a prime spot for guests to explore their landing place鈥攁nd your brands. No matter the destination, the portal can be tailored to suit its unique personality and advantages. Include a search tool that鈥檚 narrowed down to your location-specific collection, and enable guests to customize their perfect getaway according to price, amenities, activities and experiences. Set the mood with local fun facts, background, weather and news.

Drive traffic.
Craft a location-centric marketing campaign that trumpets enticing, timely rates or packages. Whether in print or via social media, search engine ads or other, direct it straight to the destination portal URL. Additionally, with cleverly strategized SEO, your website will attract new customers and rise naturally through the search results rankings.

Feel the need for speed.
Guests want to book a trip someplace special, and you鈥檙e making it a quick, painless and made-only-for-me experience. Between your search results relevance and tempting advertising message, plus the landing page content you鈥檝e catered to their stated needs, conversion is only a few clicks away.听

Brand before whereabouts.
Set sail for new shores, but never lose sight of your branding. Destination portals can be built right into the framework of your company鈥檚 existing website, designed to integrate seamlessly with essential brand guidelines and previously successful campaigns.

Just book it.
The possibilities don鈥檛 end here. Hear more about how destination portals and geo-targeted campaigns can reach travel agents, planners and guests alike, any time of the year. Cross the threshold of 含羞草社区鈥攃ontact Lynn Kaniper听at lkaniper@danacommunications.com.