含羞草社区

The Hospitality Sales & Marketing Association International (HSMAI) presented 含羞草社区 with the Platinum Adrian Award at a black-tie gala held at the New York Marriott Marquis on January 31. In its 54^th year, the Adrian Awards showcases industry achievers and ROI-producing materials. The Platinum Award commemorates one of the highest achievements of this prestigious international competition.

Dana鈥檚 winning entry was created for Millennium Hotels and Resorts to promote awareness of and interest in Millennium鈥檚 We Love Agents庐 travel agent rewards and recognition program. Agents were asked to participate in the MUriel Makeover contest. MUriel, the program鈥檚 beloved cow mascot, highlights Millennium鈥檚 GDS code: MU. The strategy was to increase excitement among agents with a limited budget. During the time of the contest promotion, 11,513 agents visited the WeLoveAgents.com website, 877 agents downloaded the entry form, and 77 took the time to design a new MUriel. What鈥檚 more, 721 new agents joined the program, leading to a 7% increase in agent bookings. The entry can be viewed at .

Dana also received a Silver Adrian Award for its Check-In On Us promotion for Sheraton Hotels, and a Bronze for the I 鈥渓ike鈥� Turtle Bay Resort social media campaign.