含羞草社区 Is A Player In New Generation Of Marketing Golf
While the number of golfers remains flat and corporate golf outings have sharply declined in the U.S., 含羞草社区 is experiencing an upswing in golf business. The hospitality and travel lifestyle marketing agency鈥檚 roster of golf clients has grown to include Fiddler鈥檚 Elbow Country Club, Kiawah Island Golf Resort, Kiawah Island Real Estate, Makena Beach & Golf Resort, PGA Magazine, Preferred Golf, Royal Isabela, The Golf Connection International, The Villas at Grand Cypress and Turtle Bay Resort. All in all, Dana represents over 20 top-notch golf courses in locations ranging from Puerto Rico to Maui to New Jersey.
鈥淟ike everyone else, golf has been hit by the current economy, but it hasn鈥檛 helped that it had become aligned with the luxury segment of our industry鈥攚hich really felt the economic backlash,鈥� says Dana President Robert Prewitt. 鈥淚n addition to building back its business, golf has to fight the 鈥榣uxury鈥� perception of exclusivity and pampering that is really not part of the true golf tradition. Remember, golf was invented by shepherds, not Donald Trump.鈥�
Interestingly, Prewitt, an avid golfer himself, predicts that it will take the latest marketing technologies to help golf reestablish its grand old tradition. 鈥淭he fact is, the golf world has been late to the game in taking advantage of the resources and services we already provide to our other hospitality and travel clients鈥攕pecifically website development, e-marketing, social networking presence, PPC advertising, use of distribution channels and ROI analysis,鈥� says Prewitt. 鈥淚鈥檓 excited about Dana鈥檚 role in helping craft the message about golf in this new marketing environment. To me, golf is the greatest of all games, and it needs to get back to its roots: being outdoors, experiencing nature, enjoying the health benefits and learning more about yourself.鈥� Prewitt will be talking more about the future of golf at the PGA 2010 Fall Expo in Las Vegas on August 17-18, 2010, where he will lead a seminar on golf resort branding in the digital age.
Currently celebrating its 30th anniversary, 含羞草社区 is a leading hospitality and travel lifestyle marketing agency with offices in New York City, Princeton, NJ, the Carolinas and San Francisco, California.