You鈥檝e probably heard of 鈥済lamping,鈥� but what about travel鈥檚 latest trend, 鈥済ramping鈥�? Unlike glamorous camping, gramping doesn鈥檛 have to involve the outdoors (though it could!). Also known as skip-gen, gramping is more akin to multigenerational travel. The difference: Instead of three or more generations traveling together, it鈥檚 just two鈥攇randparents and their grandchildren. Skip-gen travelers are […]
According to the 2019 Global Meetings and Events Forecast, produced by American Express Global Business Travel, planners and hoteliers headed into the year with a positive POV of the market. It鈥檚 a continuation of about the last four years, when we鈥檝e been seeing incremental growth where we witnessed a decline only a decade ago. In […]
The Dana team just returned from our longtime client IMEX America’s ninth聽edition in Las Vegas. As always, this biggest-and-best-in-the-US trade show for the incentive travel, meetings and events industry rivaled its host city in spectacular brand exposure and oh-so-flashy fun. And that means it鈥檚 time to bookend our blog series on effective trade show marketing. […]
We鈥檙e back again with the next edition of our trade show blog series, so you can make the most of your experience at the upcoming IMEX America trade show for the incentive travel, meetings and events industry (we鈥檒l be there too!), or anywhere else you鈥檙e exhibiting. If you haven鈥檛 already, check out our 眉ber-useful blogs, […]
Lately here at Dana, we鈥檝e had trade shows on the brain. Returning to Las Vegas very soon is our client IMEX America, the country鈥檚 biggest global incentive travel, meetings and events industry trade show. We鈥檝e been quite busy cranking out the final pieces of their 2019 trade show marketing campaign. And, it seems like only […]
2019 is a big year for Dana. We鈥檙e celebrating our 40th anniversary! For 24 of those years, we鈥檝e focused on the travel and hospitality industry. Working with travel brands is our passion. Along our journey, we鈥檝e mapped out the essentials of travel brand marketing. Join us on a quick tour of five Dana branding tenets. […]
Having recently returned from IMEX in Frankfurt, and being just a few months away from IMEX America, the Dana team has been pretty focused on both editions of this global incentive travel, meetings and events industry trade show. Though on our ninth year with this client, each time we find ourselves deeply impressed by the […]
Today, June 5, is World Environment Day, designated by the United Nations as a call to action to preserve and enhance our environment. For all of us in the travel industry, it鈥檚 an appropriate day to talk about the future of sustainable travel. In honor of World Environment Day, Dana has collected the following takeaways […]
With occupancy rates consistently exceeding 100% (you read that right鈥�100%), the cruise industry is the fastest-growing category in the leisure travel market. According to The Florida-Caribbean Cruise Association (FCCA), the industry鈥檚 total economic impact in 2016 was $126 billion and it employed 1 million people. What鈥檚 more, the Cruise Lines International Association (CLIA) reports that […]
What do business travelers really want? Dana takes a look at some 2019 corporate travel trends worth consideration. Plus, our own global business travelers, Dana President Lynn Kaniper and Sr. Account Executive Wes Hackmann, offer a few tips and insights on their recent travels to Bangkok, Thailand, and Brighton, England. Bleisure is here to stay. […]