鈥淭he new normal.鈥� Whether we like it or not, this phrase has become a mainstay in our lexicon in recent months. It applies to many facets of life鈥攎eetings and events included. For the time being, events have moved online. But there is value in face-to-face meetings, and planners and venues have been brainstorming how we […]
There鈥檚 a new travel trend: schoolcations. Spawned from the remote schooling that many students are partaking in this year, families are seeking out alternative spaces for working and learning. Properties are helping bridge the gap by creating packages dedicated to remote learning. From private tutors to educational nature tours, there are a range of options. […]
Generations are often shaped by major events, ranging from the Silent Generation鈥檚 experience during the Great Depression to Millennials and 9/11. And the current global pandemic is no different. While the pandemic is impacting generations across the board, it stands to have the biggest long-term effect on Generation Z, or those born between 1997 and […]
Hospitality has always been about face-to-face connections and brand touchpoints. But the recent health crisis has forced the industry to rethink how they interact with customers on-property. We鈥檝e already looked at rethinking brand touchpoints as touchless points鈥攁nd now we鈥檙e taking a deep dive into how technology can help brands transition to the new normal. Here […]
At Dana, we have long been passionate advocates of brand touchpoints鈥攖he places where your brand comes in direct contact with your customer鈥攖o create a holistic experience at every phase in their journey. Touchpoint planning is about connecting the dots and designing a strong brand identity. For hospitality brands, this exercise has our team comb through […]
Nothing beats the energy, inspiration and connections found at live events. But for now, while quarantined and planning your way forward, take advantage of the many available virtual event platforms to supplement your programming. Just as Zoom has changed weekly staff meetings, these platforms will help you through this transition phase鈥攁nd they feature plenty of […]
Even as state and local governments begin easing stay at home orders and businesses start reopening under guidelines designed to protect public health, there is an important (and conflicted) stakeholder to consider: your customer. After months of practicing social distancing and other necessary behavioral and lifestyle changes for the greater good, there are two opposing […]
As state and local governments grapple with the complex struggle between protecting public health and rebooting their economies, hotel and resort operators also need to be preparing for the long, unmapped road ahead. Hospitality is, by definition, the welcoming of guests in a warm and generous manner鈥攕o properties have the monumental responsibility of making guests […]
COVID-19 has caused an unprecedented shift in industries all over the world鈥攁nd one of the hardest hit is travel and hospitality. With travel bans, flight cancellations, property closures and more, the industry has been forced to improvise and lean in to the new normal (at least for now鈥攖hings will get back on track). One of […]
We would be hard-pressed to think of a situation that impacts the travel and hospitality industry as much as the novel coronavirus (COVID-19). As we all face these uncertain times鈥攚ith news updates changing by the minute鈥攊t鈥檚 imperative to create a safe, calm environment for employees and customers. Here are some things to think about鈥ight now. […]