As traveler confidence expands and contracts, mirroring the volatile trajectory of the pandemic, the hospitality and tourism industries must make building traveler trust an ongoing priority. SiteMinder鈥檚 data-driven Five Stages of the Hotel Booking Reset captures this reality perfectly. Confronting Concerns Before answering how to build traveler trust, it is critical to identify what the […]
With historically low occupancy levels鈥攁mong data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty鈥�2020 is going in the books as hospitality鈥檚 worst year ever. This stark reality has many properties scrambling to recuperate lost revenue through knee-jerk discounting. Unfortunately, this short-sighted approach only provides […]
We all need to evolve virtually now鈥攁nd the IMEX Group has done it right. In lieu of its annual trade show in Las Vegas, our longtime client produced this year鈥檚 second PlanetIMEX, during which thousands of global events, meetings and incentive travel professionals gathered online. IMEX successfully wowed us with a virtual event featuring lots […]
鈥淭he new normal.鈥� Whether we like it or not, this phrase has become a mainstay in our lexicon in recent months. It applies to many facets of life鈥攎eetings and events included. For the time being, events have moved online. But there is value in face-to-face meetings, and planners and venues have been brainstorming how we […]
There鈥檚 a new travel trend: schoolcations. Spawned from the remote schooling that many students are partaking in this year, families are seeking out alternative spaces for working and learning. Properties are helping bridge the gap by creating packages dedicated to remote learning. From private tutors to educational nature tours, there are a range of options. […]
Generations are often shaped by major events, ranging from the Silent Generation鈥檚 experience during the Great Depression to Millennials and 9/11. And the current global pandemic is no different. While the pandemic is impacting generations across the board, it stands to have the biggest long-term effect on Generation Z, or those born between 1997 and […]
Hospitality has always been about face-to-face connections and brand touchpoints. But the recent health crisis has forced the industry to rethink how they interact with customers on-property. We鈥檝e already looked at rethinking brand touchpoints as touchless points鈥攁nd now we鈥檙e taking a deep dive into how technology can help brands transition to the new normal. Here […]
At Dana, we have long been passionate advocates of brand touchpoints鈥攖he places where your brand comes in direct contact with your customer鈥攖o create a holistic experience at every phase in their journey. Touchpoint planning is about connecting the dots and designing a strong brand identity. For hospitality brands, this exercise has our team comb through […]
Nothing beats the energy, inspiration and connections found at live events. But for now, while quarantined and planning your way forward, take advantage of the many available virtual event platforms to supplement your programming. Just as Zoom has changed weekly staff meetings, these platforms will help you through this transition phase鈥攁nd they feature plenty of […]
Even as state and local governments begin easing stay at home orders and businesses start reopening under guidelines designed to protect public health, there is an important (and conflicted) stakeholder to consider: your customer. After months of practicing social distancing and other necessary behavioral and lifestyle changes for the greater good, there are two opposing […]