Right on the silky, sparkly heels of holiday marriage proposal season, the peak wedding planning rush is now upon us. Many times, that first big step down the aisle begins with a starry-eyed search for the perfect wedding setting. Here at Dana, we鈥檝e provided our marketing strategies for local wedding venues and popular destination wedding […]
Dana’s team is always on the go, roving around the globe to cater to clients near and far鈥攚hich provides the perfect POV for watching what’s happening in the incentive space. Every day, we see that people, more than ever, are seeking experiential rewards. And they’re willing to pay for them, as budgets continue to rise. […]
From intrepid millennial travelers eager to explore the world to savvy senior travelers checking off their bucket lists, solo travel is on the rise. According to statistics and trends curated by Solo Traveler, roughly one in four travelers said they would travel solo in 2018. This stat is corroborated by Travel Agent Central, which notes […]
It鈥檚 the first quarter of the year, so this is likely not the first 鈥渢rends鈥� blog post you鈥檝e read. But, if you operate in the travel sector, it is an important one. Because we鈥檙e sharing five of the tourism marketing trends our agency will be bringing to our own clients in 2019. While they鈥檙e not […]
The eighth of Dana鈥檚 annual trips to Las Vegas for IMEX America recently concluded, and we鈥檙e still amazed, inspired and motivated by what we learned. As always, we were delighted to reunite with our clients, the Brighton, England-based IMEX Group team. We weren鈥檛 alone. More than 13,500 incentive travel, meetings and events colleagues from around […]
It鈥檚 2018. The question is no longer, 鈥淪hould I incorporate social media in my tourism marketing?鈥� We鈥檙e even beyond why you should (although we will go over that). The question is more about what you should be putting out there and where it should live to deliver results. So, whether you鈥檙e new to crafting a […]
Generation Z is entering the workforce, and seeing as how they’re the largest generation to date, they’re poised to have a big impact on the professional world鈥攅specially the meetings industry. Born between 1996 and 2016鈥攁nd currently making up more than a quarter of the population鈥攖his demographic has different priorities and expectations than those that came […]
Since 1983, when Holiday Inn and Marriott introduced theirs, both major chain and independent hotels alike have seen the value of implementing loyalty programs. Meant to entice guests to stay at a specific hotel 聽or with a specific brand or group of properties repeatedly, they promise incentives鈥攔ecognition, advantages and redeemable rewards鈥攖o return. Let’s face it, […]
The news that Marriot, Hilton and now IHG are cutting third-party meeting planner commissions from 10% to 7% has provoked quite a reaction within the industry in 2018. A new lobbying group for indie planners, Meeting Planners Unite, has taken off to tackle this and other issues. Disney has stated it will stand firm at […]
Decades before content marketing became an industry buzzword, Dana was pulling it off successfully for our roster of travel, hospitality and lifestyle clients. Our storytelling approach has always put the spotlight on compelling, meaningful messages so, as you can imagine, we have some thoughts about how to implement content marketing. (Spoiler alert: It’s not exactly […]