It鈥檚 the first quarter of the year, so this is likely not the first 鈥渢rends鈥� blog post you鈥檝e read. But, if you operate in the travel sector, it is an important one. Because we鈥檙e sharing five of the tourism marketing trends our agency will be bringing to our own clients in 2019. While they鈥檙e not […]
The eighth of Dana鈥檚 annual trips to Las Vegas for IMEX America recently concluded, and we鈥檙e still amazed, inspired and motivated by what we learned. As always, we were delighted to reunite with our clients, the Brighton, England-based IMEX Group team. We weren鈥檛 alone. More than 13,500 incentive travel, meetings and events colleagues from around […]
It鈥檚 2018. The question is no longer, 鈥淪hould I incorporate social media in my tourism marketing?鈥� We鈥檙e even beyond why you should (although we will go over that). The question is more about what you should be putting out there and where it should live to deliver results. So, whether you鈥檙e new to crafting a […]
Generation Z is entering the workforce, and seeing as how they’re the largest generation to date, they’re poised to have a big impact on the professional world鈥攅specially the meetings industry. Born between 1996 and 2016鈥攁nd currently making up more than a quarter of the population鈥攖his demographic has different priorities and expectations than those that came […]
Since 1983, when Holiday Inn and Marriott introduced theirs, both major chain and independent hotels alike have seen the value of implementing loyalty programs. Meant to entice guests to stay at a specific hotel 聽or with a specific brand or group of properties repeatedly, they promise incentives鈥攔ecognition, advantages and redeemable rewards鈥攖o return. Let’s face it, […]
The news that Marriot, Hilton and now IHG are cutting third-party meeting planner commissions from 10% to 7% has provoked quite a reaction within the industry in 2018. A new lobbying group for indie planners, Meeting Planners Unite, has taken off to tackle this and other issues. Disney has stated it will stand firm at […]
Decades before content marketing became an industry buzzword, Dana was pulling it off successfully for our roster of travel, hospitality and lifestyle clients. Our storytelling approach has always put the spotlight on compelling, meaningful messages so, as you can imagine, we have some thoughts about how to implement content marketing. (Spoiler alert: It’s not exactly […]
It’s been a few weeks since the global sensation ended, but I’m still coming down from the high that was IMEX 2018. What is IMEX, you say, and what makes it such an elevated experience? Dana has been working with the IMEX Group since 2011. That’s when they duplicated their wildly successful, worldwide exhibition for […]
Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry聽as it relates to聽hotel development and operations, including the environmental, economic and social impact. Sustainability is one of the most important issues currently facing our world. The hospitality sector has historically had a dramatic environmental impact through […]
From our Luxury Travel Market Segmentation blog post, you already know that this sector is expected to reach $1.154 trillion in worldwide revenues by 2022. This time around, we’re exploring the luxury travel industry trends fueling this exponential growth and reporting on the seven you need to know right now鈥� Trend 1: Luxury for good […]