A new group of professionals is entering the workforce: Generation Z. Employers might be quick to compare this up-and-coming generation with Millennials, but the two groups have stark differences. Let鈥檚 take a deep dive into Generation Z and what they bring to the professional table. Motivated by security This generation grew up during the Great […]
Consider it official: Vacation planning for the year is now in full swing. Wherever these travels whisk you, your fellow wanderers, your customers or your business efforts, consider the importance of participating in sustainable tourism. So, what does that term mean, and why should you care? Let’s shed some light on this mission, as well […]
Experiential meetings continue to be one of the industry’s top trends for 2018. Meeting participants demand immersive, collaborative and memorable experiences. But, according to the recent Meetings Today trends survey, the biggest challenges for planners this year will be either “lower budget” (22.3%) or “increasing costs” (36.7%). And in Europe, notes the American Express 2018 […]
Let’s face it: what guests want in a hotel depends largely on their purpose for traveling. A mommy planning a family vacation will consider a pool, kids’ club and chicken fingers on the menu “must-haves,” whereas that same woman taking a trip to close a deal for her company probably wants to steer far clear […]
For Immediate Release SITE Names SoolNua and 含羞草社区 to Lead its Global Marketing P谩draic Gilligan聽named Chief Marketing Officer (Chicago, Illinois聽 25 January) Society for Incentive Travel Excellence (SITE) has teamed up with SoolNua Marketing and 含羞草社区, two of the world鈥檚 leading communications agencies in the MICE sector, to lead its marketing on […]
Planners are always on the lookout for cool, unique venues for their meetings and events. Leverage this trend by selling meeting rooms that are outside the traditional conference room or ballroom space. Here are six ideas for your consideration: 1. Park your meeting here. Social Tables suggests several unique venues that hoteliers can sell as […]
If you’re in the hospitality biz, you know that food and beverage operations can really drive profits. From indie boutiques to international chains, many hotels and resorts report that it can claim up to the biggest share of overall revenue. So, are you getting your fill of hotel food and beverage revenue? We’ll examine the […]
In a recent industry forecast, Allied Market Research reported that the luxury travel market is expected to reach $1.154 trillion in worldwide revenues by 2022. If you’re responsible for marketing a Forbes 5-Star resort, high-end tourism destination or other premium travel or hospitality brand, it’s critical to identify the target market segments that are fueling […]
The ebb and flow of the travel, hospitality and lifestyle industry can be tricky to navigate, being especially susceptible to a number of fickle factors that change, even on a moment-by-moment basis. That’s why establishing a rock-solid set of aspirational traits and carrying them through, constantly, in the real world remains essential in creating a […]
What storms are brewing for the meetings industry, or are calm days ahead? As the industry ramps up for a new year, we’re gauging current trends and predictions to develop a meetings industry forecast for our clients. Here are four patterns we’re watching now: Costs will continue to rise. The meetings industry is certainly more […]