Planners are always on the lookout for cool, unique venues for their meetings and events. Leverage this trend by selling meeting rooms that are outside the traditional conference room or ballroom space. Here are six ideas for your consideration: 1. Park your meeting here. Social Tables suggests several unique venues that hoteliers can sell as […]
If you’re in the hospitality biz, you know that food and beverage operations can really drive profits. From indie boutiques to international chains, many hotels and resorts report that it can claim up to the biggest share of overall revenue. So, are you getting your fill of hotel food and beverage revenue? We’ll examine the […]
In a recent industry forecast, Allied Market Research reported that the luxury travel market is expected to reach $1.154 trillion in worldwide revenues by 2022. If you’re responsible for marketing a Forbes 5-Star resort, high-end tourism destination or other premium travel or hospitality brand, it’s critical to identify the target market segments that are fueling […]
The ebb and flow of the travel, hospitality and lifestyle industry can be tricky to navigate, being especially susceptible to a number of fickle factors that change, even on a moment-by-moment basis. That’s why establishing a rock-solid set of aspirational traits and carrying them through, constantly, in the real world remains essential in creating a […]
What storms are brewing for the meetings industry, or are calm days ahead? As the industry ramps up for a new year, we’re gauging current trends and predictions to develop a meetings industry forecast for our clients. Here are four patterns we’re watching now: Costs will continue to rise. The meetings industry is certainly more […]
Several of us recently returned from our seventh annual trip to see Dana’s client, IMEX America. There, we reunited with their Brighton, England-based team and once again immersed ourselves in this global phenomenon. For the past 14 years, IMEX has been a successful meetings, events and incentive travel trade show in Frankfurt, Germany. In 2011, […]
Ready to really maximize your budget鈥攁nd cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach their target markets via complementary partnerships with other companies and organizations. By designating space for your partner, you can also divvy up the cost, resources […]
The tours and activities sector has grown to be the third largest segment of the travel industry after airfare and accommodations. As tour operators consolidate, hotels up their game as local experts with help from platforms like the new Arrivedo and big names like Viator.com change the competitive landscape, the marketing strategy for tour operators […]
Specializing in hotel, resort, travel and lifestyle marketing, as we do, we’ve been hearing a lot about the “customer experience” lately. Which is not to be confused with “customer service.” So, how do we describe customer experience? And what is the difference between customer service and customer experience? Let’s crack the distinction. Whichever meaning we’re […]
Recently, we shared emerging 2017 trade show trends鈥攁ll the top, latest ways to maximize your exhibiting efforts. While plotting your more comprehensive promotional strategies, be sure to also integrate social media marketing for trade shows you have coming up this year and well into the future. Social media is a tool that can be used […]