Remember the first time you saw your brand’s Facebook ad or promoted Tweet? You probably thought to yourself, “This is the future of advertising.” But the digital world moves faster than the speed of the Internet, so there’s already a 2.0 version of social media marketing. Say hello to social media storytelling. Not simply content […]
Technology is taking the word 鈥渟mart鈥� to a whole new level. This is especially true for hotels鈥攚hich is a good thing for both guests and hoteliers. The days of plastic room keys and having to ring the front desk for every little thing are fading. So let鈥檚 delve into some of the top hotel technology […]
Millennials. They鈥檙e on the rise in all ways, shapes and forms. One market these up-and-coming individuals are taking by storm is the travel industry. They are young鈥� they are in their prime鈥� and they are ready to take off and experience adventures of a lifetime. Aka, they have an extreme case of 鈥渨anderlust.鈥� Millennials are […]
One Gold, Three Silvers and Three Bronzes for Winning Entries The Hospitality Sales & Marketing Association International (HSMAI) presented 含羞草社区 with seven Adrian Awards at the gala held at the New York Marriott Marquis on Tuesday, February 16. Founded in 1957, the Adrian Awards has become the world’s largest and most renowned advertising, public […]
Ok, put down your phone for a moment and let鈥檚 talk about marketing to mobile users.聽Well, if you鈥檙e reading this on your phone, don鈥檛 put it down鈥攌eep on reading! It鈥檚 easy to fall into the trap of going through the motions and not actually assessing why you鈥檙e doing something. Take marketing to mobile users鈥攖he thought […]
Multigenerational travel鈥攃lassified as trips with three or more generations in one group鈥攈as been on the rise over the past few years, and the trend is only growing. But appealing to groups of all ages can be tricky. Can a variety of guests be entertained at your property? Are you communicating properly to all age groups […]
In recent years, the Internet has increasingly become the go-to source for house hunters鈥攊n 2014, 53% of potential buyers started the process by searching online, according to 鈥淭he Digital House Hunt鈥�. Once they do the groundwork online, they take the step of contacting an agent. SEO Basics The most important rules for optimizing a real […]
The key word in the title of this post is 鈥渨ith鈥濃�攜our agency is your partner, and any relationship in life is based on mutual respect and trust, or at least the good ones. So here are some tips on working with a marketing agency: Communication Is Crucial In order to share the creative vision with […]
In today’s immediate gratification society, precious few customers are willing to dial a phone and sit patiently listening to hold music in their quest for help. Or obediently push buttons throughout a series of recorded prompts in search of answers. If your business hasn’t already engaged in social media customer service (A.K.A. social customer service), […]
The Dana crew recently returned from IMEX America 2015, the show’s milestone 5th edition. First-timers and half-decade veterans alike were awestruck by the exhilarating pace and colorful pageantry of this colossal production that truly illuminates the Vegas Strip. In 2011, the IMEX team first introduced the original format used for IMEX in Frankfurt, Germany to […]