More than ever, travelers aren鈥檛 using 鈥淚鈥檓 on vacation鈥� as an excuse to indulge in unhealthy habits. In fact, 1 out of 5 people travel with some type of health and wellness goal firmly in mind, according to Skift. Wellness tourism is a $494 billion industry and it doesn鈥檛 show any signs of slowing. To […]
In our blog series, A New Age In Travel, we鈥檝e focused on Generation Z and how they fit into the marketing landscape of the travel and hospitality industries. In this third and final edition, we鈥檙e looking at how to effectively communicate with this up-and-coming travel segment, as well as the generations before it. You wouldn鈥檛 […]
Depending on who you ask, the exact birth years of Millennials and Generation Z vary. But the most common consensus is Millennials are those born between 1980 and 1996, and Generation Z refers to people born after 1996. We鈥檝e covered marketing to Millennials, Millennial travel habits and given a basic overview of Generation Z,聽but how […]
It鈥檚 no secret that the hospitality industry is always evolving, not to mention increasingly competitive. With that being said, it鈥檚 important to stay ahead of the curve when it comes to trends and marketing. Which is why we鈥檙e launching A New Age In Travel, a three-part series about the most up-and-coming travel segment: Generation Z. […]
Food and beverage (F&B) programs have always been an important part of the hotel industry, but their importance only continues to rise. A hotel or resort鈥檚 F&B offerings could make or break a consumer鈥檚 decision to stay at the property or host an event like a meeting or wedding. With this in mind, we鈥檙e highlighting […]
Remember the first time you saw your brand’s Facebook ad or promoted Tweet? You probably thought to yourself, “This is the future of advertising.” But the digital world moves faster than the speed of the Internet, so there’s already a 2.0 version of social media marketing. Say hello to social media storytelling. Not simply content […]
Technology is taking the word 鈥渟mart鈥� to a whole new level. This is especially true for hotels鈥攚hich is a good thing for both guests and hoteliers. The days of plastic room keys and having to ring the front desk for every little thing are fading. So let鈥檚 delve into some of the top hotel technology […]
Millennials. They鈥檙e on the rise in all ways, shapes and forms. One market these up-and-coming individuals are taking by storm is the travel industry. They are young鈥� they are in their prime鈥� and they are ready to take off and experience adventures of a lifetime. Aka, they have an extreme case of 鈥渨anderlust.鈥� Millennials are […]
One Gold, Three Silvers and Three Bronzes for Winning Entries The Hospitality Sales & Marketing Association International (HSMAI) presented 含羞草社区 with seven Adrian Awards at the gala held at the New York Marriott Marquis on Tuesday, February 16. Founded in 1957, the Adrian Awards has become the world’s largest and most renowned advertising, public […]
Ok, put down your phone for a moment and let鈥檚 talk about marketing to mobile users.聽Well, if you鈥檙e reading this on your phone, don鈥檛 put it down鈥攌eep on reading! It鈥檚 easy to fall into the trap of going through the motions and not actually assessing why you鈥檙e doing something. Take marketing to mobile users鈥攖he thought […]