Memorial Day is right around the corner, and with it, summer鈥檚 unofficial kickoff. For many of our hospitality clients, that鈥檚 when things really start heating up! There鈥檚 just something about those extended holiday weekends that provokes your guests to take a break, pack their bags and let the good times roll. So now is a […]
鈥淲e want our guests to gain five pounds when they spend a week with us at a meeting.鈥� In 2004, a general manager of a popular resort said this to me as I was touring his property. We were standing in front of the luncheon buffet, which was so loaded with high-calorie goodies that it […]
Web developers and SEOs often lament the idea that Google is “only in it for the money.” While this is certainly true of most companies, it doesn’t change the fact that many of the changes pushed by Google are good鈥攇ood for business, good for search results and good for Internet users. Most of all, these […]
A brand is more than a logo, a symbol or a tagline. Every great brand鈥攚hether a product or a service鈥攊s a living entity with a collection of perceptions and beliefs that reside in the hearts and minds of its customers. Like a person, a brand builds relationships based on its characteristics and reputation. Defining the […]
Consumer expectations are constantly evolving as they encounter newer and more novel technology services in their day-to-day life. For example, hotel guests now expect there to be free Wi-Fi in their room, rather than it being an added-on service. In particular, mobile devices have become an indispensable part of an individual鈥檚 life. From shopping to […]
When it comes to hospitality email marketing, we often treat email with a 鈥渙ne size fits all鈥� approach. Come up with a snazzy message and offer, throw some links in there, and blast it out to the entire database in the hope that someone will click on it. That鈥檚 great if you鈥檙e into the load […]
Oh, those TripAdvisor reviews. They can be your best ambassador (鈥淟ovely stay鈥� and 鈥淕REAT staff鈥�) or worst enemy (鈥淒isappointing鈥� and 鈥淚t鈥檚 a dump鈥�). Yet, more than social networking sites like Facebook and Twitter, review sites like TripAdvisor have greater impact on your brand reputation and directly correlate with a traveler鈥檚 decision to book. It may […]
Ever leave your smartphone behind? First there鈥檚 that moment of sheer panic. (鈥淒o I remember WHERE I left my phone?鈥�) Then the hopelessness kicks in. (鈥淚 have no idea what time that meeting begins!鈥� or 鈥淚鈥檓 going to get crushed in Trivia Crack today!鈥�) There鈥檚 no doubt the general population has become fantastically dependent on […]
In the last few years we’ve seen opinions diminishing the importance of the website as a marketing channel. It’s not that marketers are negating the value of a brand’s website, but many are putting it on a more even footing with all the other digital platforms used to get your message out: Facebook, Twitter, Instagram, […]
With a new year on the horizon, this is the time where we as a society turn to change. How can we make ourselves or our businesses better and more impactful? In the design world, this is the time where corporations can take to their advertising platforms to promote themselves in bigger and better ways. […]