Create It鈥揝upport It鈥揝tick With It To have marketing messages resonate in the marketplace, a business should adopt a strong internal brand commitment to reinforce and follow-through with good branding practices. In this post, I am going to discuss three things that are important to brand enhancement: Create brand pillars: Find three, four or five things […]
Businesses are always looking for ways to stay ahead of their competition, remain connected to their existing customers and reach new ones. With the increasing usage of social media networks, businesses should include these in their marketing efforts. But the differences between social media platforms for marketing can leave a person hesitant to even try […]
Who are the Millennials? There鈥檚 confusion around the exact age range, but no argument that this population segment is massive鈥攊t surpasses the Boomer generation, and is presumed by most to be well over 75 million in number. They are currently the 18 to 30-something year olds that every marketer seeks to appeal to, not only […]
States, counties and regions are tasked with not only attracting tourists, but also communicating their array of advantages and benefits for businesses and industries. Usually, an Economic Development Department is charged with growing jobs and tax revenues by promoting its region as an ideal business destination. With this in mind, it is important to advertise […]
$1.51 trillion in total sales. That鈥檚 how much money international travelers brought in to our country in 2013 (versus $1.46 trillion in 2012), according to the International Trade Administration鈥檚 Office of Travel and Tourism Industries (OTTI). If you鈥檇 like to take advantage of this increase in international travel, you first need to understand who鈥檚 coming, […]
As marketers, we want to measure everything. The growth of Google Analytics and other products has dramatically improved our ability to measure the value of traffic we鈥檙e driving to our websites. But analytics by nature favors clicks that are closest to the conversion. Last Click Attribution (LCA) is the process of assigning all of the […]
A new crop of logo design trends is popping up in 2014. Vintage hand types, action lines, hexagons and letter stacks are replacing yesteryear鈥檚 gradients, holding circles and ellipses. By definition, a trend favors what鈥檚 currently popular but also recognizes that a change in direction is just a matter of time. So what鈥檚 a designer […]
Octothorpe or pound sign? Number sign? For musicians, the sharp symbol. To Unicode pros, it鈥檚 something called a 鈥渧iewdata square.鈥� To editors, the 鈥渋nsert-a-space鈥� mark. Maybe a universal signal for a little Tic-Tac-Toe? Historically, all of the above. But ask any teenager weaned on social media, and they鈥檙e likely to say 鈥渉ashtag.鈥� Oh, #KidsTheseDays. #WhatTheHeckIsAHashtag? […]
Need to Meet Changing Customer Needs Customer expectations are constantly evolving as they encounter newer and more novel services in their day-to-day life. The hotel industry has not yet fully embraced some of the newer services and technologies, such as mobile devices. Over a period of time, customers would take for granted certain minimum standards […]
We live in a world teeming with constant messages at every turn. Today鈥檚 digital space is now so crowded that many consumers feel overwhelmed, and they鈥檙e tired of one-size-fits-all messaging that simply repeats what鈥檚 already out there. What鈥檚 a problem for consumers is an opportunity for your brand. Create a content marketing strategy, and you鈥檒l […]