Oh, those TripAdvisor reviews. They can be your best ambassador (鈥淟ovely stay鈥� and 鈥淕REAT staff鈥�) or worst enemy (鈥淒isappointing鈥� and 鈥淚t鈥檚 a dump鈥�). Yet, more than social networking sites like Facebook and Twitter, review sites like TripAdvisor have greater impact on your brand reputation and directly correlate with a traveler鈥檚 decision to book. It may […]
Ever leave your smartphone behind? First there鈥檚 that moment of sheer panic. (鈥淒o I remember WHERE I left my phone?鈥�) Then the hopelessness kicks in. (鈥淚 have no idea what time that meeting begins!鈥� or 鈥淚鈥檓 going to get crushed in Trivia Crack today!鈥�) There鈥檚 no doubt the general population has become fantastically dependent on […]
In the last few years we’ve seen opinions diminishing the importance of the website as a marketing channel. It’s not that marketers are negating the value of a brand’s website, but many are putting it on a more even footing with all the other digital platforms used to get your message out: Facebook, Twitter, Instagram, […]
With a new year on the horizon, this is the time where we as a society turn to change. How can we make ourselves or our businesses better and more impactful? In the design world, this is the time where corporations can take to their advertising platforms to promote themselves in bigger and better ways. […]
Create It鈥揝upport It鈥揝tick With It To have marketing messages resonate in the marketplace, a business should adopt a strong internal brand commitment to reinforce and follow-through with good branding practices. In this post, I am going to discuss three things that are important to brand enhancement: Create brand pillars: Find three, four or five things […]
Businesses are always looking for ways to stay ahead of their competition, remain connected to their existing customers and reach new ones. With the increasing usage of social media networks, businesses should include these in their marketing efforts. But the differences between social media platforms for marketing can leave a person hesitant to even try […]
Who are the Millennials? There鈥檚 confusion around the exact age range, but no argument that this population segment is massive鈥攊t surpasses the Boomer generation, and is presumed by most to be well over 75 million in number. They are currently the 18 to 30-something year olds that every marketer seeks to appeal to, not only […]
States, counties and regions are tasked with not only attracting tourists, but also communicating their array of advantages and benefits for businesses and industries. Usually, an Economic Development Department is charged with growing jobs and tax revenues by promoting its region as an ideal business destination. With this in mind, it is important to advertise […]
$1.51 trillion in total sales. That鈥檚 how much money international travelers brought in to our country in 2013 (versus $1.46 trillion in 2012), according to the International Trade Administration鈥檚 Office of Travel and Tourism Industries (OTTI). If you鈥檇 like to take advantage of this increase in international travel, you first need to understand who鈥檚 coming, […]
As marketers, we want to measure everything. The growth of Google Analytics and other products has dramatically improved our ability to measure the value of traffic we鈥檙e driving to our websites. But analytics by nature favors clicks that are closest to the conversion. Last Click Attribution (LCA) is the process of assigning all of the […]