As marketers, we want to measure everything. The growth of Google Analytics and other products has dramatically improved our ability to measure the value of traffic we鈥檙e driving to our websites. But analytics by nature favors clicks that are closest to the conversion. Last Click Attribution (LCA) is the process of assigning all of the […]
A new crop of logo design trends is popping up in 2014. Vintage hand types, action lines, hexagons and letter stacks are replacing yesteryear鈥檚 gradients, holding circles and ellipses. By definition, a trend favors what鈥檚 currently popular but also recognizes that a change in direction is just a matter of time. So what鈥檚 a designer […]
Octothorpe or pound sign? Number sign? For musicians, the sharp symbol. To Unicode pros, it鈥檚 something called a 鈥渧iewdata square.鈥� To editors, the 鈥渋nsert-a-space鈥� mark. Maybe a universal signal for a little Tic-Tac-Toe? Historically, all of the above. But ask any teenager weaned on social media, and they鈥檙e likely to say 鈥渉ashtag.鈥� Oh, #KidsTheseDays. #WhatTheHeckIsAHashtag? […]
Need to Meet Changing Customer Needs Customer expectations are constantly evolving as they encounter newer and more novel services in their day-to-day life. The hotel industry has not yet fully embraced some of the newer services and technologies, such as mobile devices. Over a period of time, customers would take for granted certain minimum standards […]
We live in a world teeming with constant messages at every turn. Today鈥檚 digital space is now so crowded that many consumers feel overwhelmed, and they鈥檙e tired of one-size-fits-all messaging that simply repeats what鈥檚 already out there. What鈥檚 a problem for consumers is an opportunity for your brand. Create a content marketing strategy, and you鈥檒l […]
Historically speaking, emails sent on Memorial Day tend to achieve higher performance metrics than those sent on other major US holidays, including Christmas and Valentine鈥檚 Day. From transaction rates to open and click metrics, there鈥檚 definitely a sense of urgency that Memorial Day email marketing campaigns generate, which we, as marketers, can capitalize on. One […]
Typography is defined as the style, arrangement or appearance of printed letters. A rich history of font origin and development dates back to about 1439, when Johannes Gutenberg created moveable type and the printing press. Through the years, we have been introduced to the Old Style, Transitional and Modern movements, to name a few. Italics […]
Native ads are really nothing new. For years, advertorial pieces written by clients and public relations professionals have been placed in print media for consumer consumption. But it is only recently that the subject has entered the digital world, a.k.a. the magical arena called the Internet. Ask yourself, when was the last time you felt […]
鈥淣obody reads anymore.鈥� Quite possibly, the three most offensive words ever uttered to a professional writer. My friend, a high school English teacher, hears a similar line. 鈥淭here鈥檚 no point to learning how to read and write the 鈥榦ld-fashioned鈥� way,鈥� her students swear. 鈥淲e understand Textese perfectly.鈥� Textese. Textspeak. SMS language. You know, that pervasive […]
In our industry, the holidays truly are the most wonderful time of the year鈥攂ecause for our clients, they鈥檙e an essential marketing opportunity. Their customers get in the spirit, too, by enjoying festive promotions, activities and events and the cheer their favorite peddlers spread in the form of seasonal savings. Of course, there are an unbelievable […]