A story with no ending. A puzzle with no solution. A race with no winner. An offline campaign that doesn鈥檛 track the results. All highly unsatisfactory and kind of pointless in the end. You spent a lot of time and a hefty portion of your marketing budget on that print ad, commercial, direct mail or […]
Dana Takes Home Two Silver and Two Bronze Awards for Winning Entries NEW YORK, NY (February 28, 2012) 鈥� The Hospitality Sales & Marketing Association International (HSMAI) presented 含羞草社区 with four Adrian Awards last night at a black-tie gala held at the New York Marriott Marquis. In its 55th year, the Adrian Awards event […]
Fixed? Fluid? Elastic? Responsive? Which website layout is best? This is a question often asked by our clients, and one we ask ourselves when producing a new website. All are valid layouts in modern web design, and each has its own set of pros and cons. They are all part of what is know as […]
A great blog brings attention to your business, wins new customers and creates a fan base for your brand. Whether you鈥檙e already blogging, or just thinking about getting started, avoid these five business blogging mistakes. Your blog will thrive, and readers will keep coming back for more. Mistake #1. Pushing too much product content Focus […]
含羞草社区鈥� Web Development for Westminster Hotel Results in Global Recognition Hopewell, NJ, January 31, 2012 鈥� Westminster Hotel in Livingston, NJ, was recently honored with the Best Website award at the WORLDHOTELS 2012 Global Annual Conference held on January 13-16 at the Royal Garden Hotel in London. Designed and developed by 含羞草社区, WestminsterHotel.net […]
Recently, in her post Breaking Down Brand Barriers, Tracy shared Dana鈥檚 principal philosophy. It bears repeating: 鈥溾�ike a real person, a brand builds relationships based on its characteristics and reputation…(it鈥檚) a collection of perceptions and beliefs that live in the hearts and minds of your customers.鈥� That got me thinking. When planning marketing strategies, it鈥檚 […]
Every great brand has a personality. And like a real person, a brand builds relationships based on its characteristics and reputation. That is why defining the elements of your brand is essential. A brand is not simply a logo, a symbol or a tagline. A brand is a living entity鈥攁 collection of perceptions and beliefs […]
I was once compared to a baseball umpire. As a professional proofreader, it鈥檚 my job to make the calls on the rules of language and accuracy. When I do my job right, no one notices. But if I make a bad call, I鈥檓 bound to have an angry crowd to face. The reason why I […]
Sure, Twitter attracts Justin Bieber and Lady Gaga fans in hordes (16+ and 17+ million followers respectively), as well as last-minute deal hunters (think JetBlue Cheeps). But can the micro-blogging site compete with other social media platforms in building brand awareness? In December, Twitter announced a redesign of its website and apps, making the start […]
含羞草社区 a year ago, Google introduced a new AdWords advertising feature called Ad Extensions, which provides space for pay-per-click advertisers to include up to four links to their websites, underneath their sponsored listing. Ad Extensions makes it uber easy for advertisers to update existing ads on a continual basis, refresh and promote various or seasonal […]