Ah, the good ol鈥� days. Things were so simple then. At the dawn of Internet civilization, a single page could be the center of your website universe. We pinned every hope on it to be everything we needed it to be. And how could it not, what, with those space-age bells, whistles, flying toasters and […]
I have always enjoyed art and design. Although creativity in these areas has never been my strong suit, I have grown a deep appreciation for those who have the talent. As I was browsing online one day, I came across a blog article that intrigued me. It was about logos鈥攚hich absolutely fascinate me. Logos can […]
Every website project begins with a design phase that focuses on information architecture and the user experience. It鈥檚 all about sitemaps, wireframes, functional specification documents, technical requirements and design mockups. Each stakeholder provides his/her input to craft the form and function of the site with the focus on the end-user: the customer. But there鈥檚 another […]
The Google AdWords platform has rolled out a bundle of changes over the past six months. Which means it鈥檚 important for campaign managers to understand their account options and balance the choices for their paid search advertising campaigns. To help facilitate this process, check out the following breakdown of the most important issues. Let鈥檚 start […]
You need fresh, high-quality web fonts to grab attention in the online world. Not only does your content have to be found by search engines, but it also has to be readable on a wide array of devices. The right web fonts can even enhance your brand and impress your customers. Dana鈥檚 art directors share […]
F-commerce鈥攐therwise known as selling on or through Facebook鈥攈as been making headlines recently, and not all of them have been optimistic. On the heels of a few major brands shutting down their storefronts, experts wonder: is what was greeted as an e-commerce evolution already becoming extinct? First, the good news. While some companies have closed storefronts, […]
You might think that someone who works in travel marketing and travels so often for work wouldn鈥檛 have the itch to travel some more. But not me! It’s springtime, and the travel bug has bitten again. Looks like it鈥檚 time for a Spring Break getaway. Since my family has limited time and moderate funds, I […]
It鈥檚 a sure bet prospective guests or clients are turning to search engines and online reviews to learn more about you. What do they find when they search your business or destination? Use these strategies to knock down the negative and keep results relevant and positive: 1. Know everything that鈥檚 said鈥攅very day. Many simple, user-friendly […]
Ever read a white paper produced by a company you trust? Opt into a newsletter that brings you factual, helpful information for your business? Or subscribe to a blog that really hits the spot? You may not have realized it at the time, but these complimentary tools, otherwise known as content marketing, do more than […]
There’s a new social medium hitting the Net hard these days鈥攊n fact, it’s already garnering more referral web traffic than Google+, LinkedIn, YouTube and Reddit combined. As a travel marketer that knows the importance of viral advertising, I say any channel showing that kind of potential should definitely be on our radar鈥攁nd yours. So allow […]