Augmented ads use a digital technology known as augmented reality (AR) which changes a person鈥檚 perception of their surroundings when viewed through a device like a smartphone or tablet. Think of augmented reality as the cousin of virtual reality, however, the latter replaces one鈥檚 actual environment, whereas AR merely enhances it.
At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. In this way, the act of pampering oneself benefits the greater community. And this makes everyone feel great.
If you were lucky enough to go to summer camp as a kid, you know some of the great joys in life. Ghost storytelling and s鈥檓ores making around a roaring campfire. Canoeing and swimming in murky, fish-filled lakes. Endless hiking through woodsy landscapes (before anyone even heard of forest bathing). Finding lifelong friends and crushing on cute counselors. Whether you stayed for a single week or the entire season, you knew you were experiencing peak summer fun.
One of today鈥檚 hottest travel trends is a family affair. Literally, multi-generational travel is blipping strong on the radar, with bookings approaching pre-pandemic levels. And the trend shows no signs of slowing down any time soon. It鈥檚 not uncommon to see two, three, or even four generations of extended family members packing their bags and […]
Google the definition of pop culture or popular culture. It鈥檚鈥� a lot. Take this one from vocabulary.com: 鈥淭he music, movies, TV shows, and other media that the majority of people consume are known collectively as pop culture. In the 1970s, pop culture included disco music and Star Wars. Today, pop culture embraces true crime podcasts, memes, and鈥tar Wars.鈥� But we can simplify that definition even more, to say it鈥檚 what people are into. And what people are into frequently inspires their travel 鈥� creating a pop culture tourism boom.
Educational travel is an unforgettable and immersive way to learn something first-hand while exploring new and exciting places. Think: adult (or family) field trips ANYWHERE you want to go, learning about ANYTHING you want to know. Academic adventures are all the rage.
Destination weddings are making a grand entrance in 2023 in fascinating locales, from European castles to sands in the Caribbean. We鈥檙e unveiling five remedies to make sure wedding guest pain points don鈥檛 show up unannounced and try to steal the show.
Although cannabis remains classified as a Schedule I substance at the federal level, more and more states are legalizing recreational marijuana for adult use. The list now stands at卢 21 plus Washington D.C. 鈥� and counting. Since many of these states are still hammering out policy and licensing, we looked to the west to uncover travel trends from destinations who first blazed the legalization trail. We鈥檙e also touching on what鈥檚 happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism.
From pro sports to packaged goods, brands have been taking a long, hard look at their identities and choosing to make a positive change. Now we鈥檙e unpacking how travel, tourism and hospitality brands are viewing themselves through the lens of social responsibility to identify wrongs 鈥� and make them right.
Who benefits from accessible tourism? Everyone does. More people get the opportunity to enjoy travel destinations they may not have been able to visit with ease (or at all) before. The tourism industry welcomes more visitors. New jobs become available in the travel sector. In fact, it鈥檚 quite likely that you or someone you know […]