A Global Business Travel Association industry poll indicates a massive uptick in business trips for 2023, with 78% of travel managers and 85% of travel suppliers expecting higher or much higher numbers year-over-year. With slightly rusty skills likely to exacerbate these road warriors鈥� frustrations, we鈥檝e unpacked three business traveler pain points 鈥� and eight solutions […]
As tourism and hospitality marketing experts, we keep our finger firmly on the pulse of accessibility for travelers. In addition to physical accommodations made at your destination or on your property, we recommend ensuring your digital presence is accessible. Just as climbing stairs is impossible for someone reliant on a wheelchair, navigating the internet can […]
When we leverage life-stage marketing, we鈥檙e able to reach our targets at the right moment in time with the right message. Case in point? Let鈥檚 look at two Gen Zs. One is a 13-year-old girl making an inspo board for her blowout bat mitzvah. The other is a 25-year-old woman planning the wedding of her […]
Can you name the top five influencers in the nation today?聽 Chances are your audience can. And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. users of TikTok, you will too. TikTok is one of the fastest-growing social apps to hit the planet. And it鈥檚 grown way […]
After two years of being at home and the revenge travel surge of 2022, the world has welcomed a more, shall we say, logical approach to vacationing. People are traveling again. Really traveling. To exotic places. Far-flung locales. Urban oases. We鈥檙e talking cross-this-off-your-bucket-list type outings. But they are doing it wisely. The travel trends of […]
The entertainment industry has long been leading the way in representation. It鈥檚 past time for other business segments to do the same. To introduce you to why representation in marketing matters, as well as highlight a path forward, we鈥檝e broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, […]
Over the last two-plus years, we鈥檝e seen our world transformed in ways no one could ever imagine, triggering a personal reckoning. 鈥淲hat is most important to me? Do I feel fulfilled? What brings me joy?鈥� Industry research (you can read about some here, here and here) has documented these powerful feelings and motivations, unveiling a […]
We masked up.聽 We quarantined.聽 We crooned 鈥渉appy birthday鈥� to our loved ones through computer screens.聽 For two long years.聽 During this time, we saw images of the coronavirus pandemic on the news, heard about it on podcasts, and even watched it weaved into our favorite TV shows.聽 We were literally, surrounded by it. TV […]
When developing a new brand (or rebranding an existing one), we always advise our clients, 鈥淵ou can鈥檛 be all things to all people.鈥� Applying that same wisdom to your marketing efforts, you can鈥檛 push all offerings to all audiences. You need to send the right promotion to the right targets at the right time 鈥� […]
Since the arrival of COVID-19, a lot has changed. The way we work. The way we communicate. The way we live. And yes, the way we eat鈥攅specially at corporate gatherings, meetings and functions which are just now, in 2022, starting to resume to somewhat normal pre-pandemic standards. And while the end-result remains the same鈥攑roviding meeting-goers […]