Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what is user-generated content? According to CrowdRiff, it鈥檚 鈥渁ny content that is voluntarily created and shared by individuals, fans or consumers of a brand who are not associated […]
When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis鈥攑hysical, mental and spiritual鈥攊n addition to putting the brakes on travel and resulting tourism revenue. But within these challenges hid a valuable opportunity to realign our priorities and make the mind-body-and-soul wellness, and that of guests […]
If you鈥檙e only going to read a single trends blog this month, make sure it鈥檚 this one. Because we鈥檙e not just listing our educated prognostications鈥攚e鈥檙e deconstructing the five 2022 travel trends resorts and destinations should act on right now鈥� Responsible Roaming More than ever before, today鈥檚 travelers are conscious about their impact on a destination […]
Last week, the Dana team traveled to Las Vegas for IMEX America, the annual MICE industry trade show鈥攂ack in person this year after going virtual in 2020. It was great to be on the show floor, soaking up everything this best-in-class event offers. After being hosted at Sands Expo for 8 years, IMEX moved down […]
According to ReportLinker, the mobile gaming industry is projected to experience explosive growth, reaching a colossal $153.5 billion worldwide by 2027. We get it, because we all know someone (perhaps our kids, our significant others鈥攐r even ourselves?) glued to their smartphone looking to advance just鈥ne鈥ore鈥EVEL! There鈥檚 definite appeal in the challenge of these mobile apps鈥攁nd […]
With both industry and mainstream media widely reporting on revenge travel, DMOs, CVBs, accommodations providers and tour operators across the country and around the globe are looking to tap into this mindset. Keep reading for our insights on how to leverage the revenge travel trend and boost your bottom line. Vacationing with a vengeance While […]
When 2018 drew to a close, Expedia proclaimed it 鈥淭he Year of the Secondary City.鈥� Late the following year, Booking.com predicted 鈥渢he rise of the second-city traveler鈥� as a top trend for 2020. Then the pandemic hit and tourism everywhere evaporated. As COVID-19 cases decline, vaccinations ramp up and travel restrictions are lifted worldwide, we […]
As traveler confidence expands and contracts, mirroring the volatile trajectory of the pandemic, the hospitality and tourism industries must make building traveler trust an ongoing priority. SiteMinder鈥檚 data-driven Five Stages of the Hotel Booking Reset captures this reality perfectly. Confronting Concerns Before answering how to build traveler trust, it is critical to identify what the […]
With historically low occupancy levels鈥攁mong data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty鈥�2020 is going in the books as hospitality鈥檚 worst year ever. This stark reality has many properties scrambling to recuperate lost revenue through knee-jerk discounting. Unfortunately, this short-sighted approach only provides […]
We all need to evolve virtually now鈥攁nd the IMEX Group has done it right. In lieu of its annual trade show in Las Vegas, our longtime client produced this year鈥檚 second PlanetIMEX, during which thousands of global events, meetings and incentive travel professionals gathered online. IMEX successfully wowed us with a virtual event featuring lots […]