As a reader of our blog, you know we can鈥檛 say enough about flexing a powerful brand. (Check out this post just for boutique hotels.) But your branding effort has to go deeper than just high visibility external branding鈥攜ou need to think beyond your website, marketing communications and advertising campaign. So we鈥檙e sharing our top […]
These days, reviews are just a few keystrokes away, and an astounding 98 percent of consumers are reading them before giving their business to a company. Yelp, Facebook, Google, TripAdvisor and other websites are hotspots for online reviews and comments that can either dramatically increase or wreak havoc on your business, your brand and ultimately […]
Now, perhaps more than ever before, your visitors are steering clear of cookie-cutter trips. Rather than simply being tourists who tread the beaten path, they鈥檙e increasingly demanding to be travelers and to enjoy authentic, experiential opportunities to interact with their destinations and the locals. Even when on the move, wherever they roam, they seek ways […]
Influencers were once the go-to for brand endorsements鈥攃onsumers saw them as authentic and trustworthy compared to celebrities. But now, influencers have become so popular that many are seen as celebrities in their own right, and consumers aren鈥檛 responding the same way as they used to. Enter micro-influencers. There鈥檚 some debate about the follower count for […]
For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you鈥檙e granted just isn鈥檛 enough to accomplish all of your goals. Enter鈥o-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel […]
This past September, Marriott International announced its recommitment to climate stewardship, setting science-based emissions reduction targets with a long-term goal of reaching net-zero value chain greenhouse gas emissions by no later than 2050. While Marriott鈥檚 long list of initiatives is truly admirable and aspirational for many hospitality businesses, you don鈥檛 need to be the world鈥檚 […]
Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR鈥攁nd video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive鈥攊deally鈥攎easurable results. Unfortunately, alternatives are often overlooked, which could play an […]
The past two years have taken the travel sector on a wild ride鈥攆rom brutal decimation in 2020 to the renaissance of the road trip in 2021 to the growing, but guarded, optimism of today. Most experts predict that the industry will not fully recover (read: achieve 2019 levels) until 2024. So we鈥檙e exploring where that […]
Over the past two years, many of us devoted quite a bit of time to gazing into our crystal balls, desiring to see total industry recovery. Thankfully, lots of our wishes did materialize in real life. But a few? Not so much…at least, not yet. Because here we stand, well into 2022, still contending with […]
Solo travel is nothing new. In fact, we鈥檝e been blogging about it since 2017. But each year unveils fresh insights about this lucrative niche market鈥攕o we鈥檙e unpacking the 2022 trends inside the still-going-strong solo travel trend. All The Single Ladies By single, we鈥檙e not (necessarily) referencing relationship status. These on-their-own female sojourners may have a […]