This past September, Marriott International announced its recommitment to climate stewardship, setting science-based emissions reduction targets with a long-term goal of reaching net-zero value chain greenhouse gas emissions by no later than 2050. While Marriott鈥檚 long list of initiatives is truly admirable and aspirational for many hospitality businesses, you don鈥檛 need to be the world鈥檚 […]
Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR鈥攁nd video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive鈥攊deally鈥攎easurable results. Unfortunately, alternatives are often overlooked, which could play an […]
The past two years have taken the travel sector on a wild ride鈥攆rom brutal decimation in 2020 to the renaissance of the road trip in 2021 to the growing, but guarded, optimism of today. Most experts predict that the industry will not fully recover (read: achieve 2019 levels) until 2024. So we鈥檙e exploring where that […]
Over the past two years, many of us devoted quite a bit of time to gazing into our crystal balls, desiring to see total industry recovery. Thankfully, lots of our wishes did materialize in real life. But a few? Not so much…at least, not yet. Because here we stand, well into 2022, still contending with […]
Solo travel is nothing new. In fact, we鈥檝e been blogging about it since 2017. But each year unveils fresh insights about this lucrative niche market鈥攕o we鈥檙e unpacking the 2022 trends inside the still-going-strong solo travel trend. All The Single Ladies By single, we鈥檙e not (necessarily) referencing relationship status. These on-their-own female sojourners may have a […]
Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. But first, what is user-generated content? According to CrowdRiff, it鈥檚 鈥渁ny content that is voluntarily created and shared by individuals, fans or consumers of a brand who are not associated […]
When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis鈥攑hysical, mental and spiritual鈥攊n addition to putting the brakes on travel and resulting tourism revenue. But within these challenges hid a valuable opportunity to realign our priorities and make the mind-body-and-soul wellness, and that of guests […]
If you鈥檙e only going to read a single trends blog this month, make sure it鈥檚 this one. Because we鈥檙e not just listing our educated prognostications鈥攚e鈥檙e deconstructing the five 2022 travel trends resorts and destinations should act on right now鈥� Responsible Roaming More than ever before, today鈥檚 travelers are conscious about their impact on a destination […]
Last week, the Dana team traveled to Las Vegas for IMEX America, the annual MICE industry trade show鈥攂ack in person this year after going virtual in 2020. It was great to be on the show floor, soaking up everything this best-in-class event offers. After being hosted at Sands Expo for 8 years, IMEX moved down […]
According to ReportLinker, the mobile gaming industry is projected to experience explosive growth, reaching a colossal $153.5 billion worldwide by 2027. We get it, because we all know someone (perhaps our kids, our significant others鈥攐r even ourselves?) glued to their smartphone looking to advance just鈥ne鈥ore鈥EVEL! There鈥檚 definite appeal in the challenge of these mobile apps鈥攁nd […]