Several of us recently returned from our seventh annual trip to see Dana’s client, IMEX America. There, we reunited with their Brighton, England-based team and once again immersed ourselves in this global phenomenon. For the past 14 years, IMEX has been a successful meetings, events and incentive travel trade show in Frankfurt, Germany. In 2011, […]
Ready to really maximize your budget鈥攁nd cover the most territory with it? Co-op marketing programs yield remarkable bang for your buck. Co-op marketing provides a method for advertisers to reach their target markets via complementary partnerships with other companies and organizations. By designating space for your partner, you can also divvy up the cost, resources […]
The tours and activities sector has grown to be the third largest segment of the travel industry after airfare and accommodations. As tour operators consolidate, hotels up their game as local experts with help from platforms like the new Arrivedo and big names like Viator.com change the competitive landscape, the marketing strategy for tour operators […]
Specializing in hotel, resort, travel and lifestyle marketing, as we do, we’ve been hearing a lot about the “customer experience” lately. Which is not to be confused with “customer service.” So, how do we describe customer experience? And what is the difference between customer service and customer experience? Let’s crack the distinction. Whichever meaning we’re […]
Recently, we shared emerging 2017 trade show trends鈥攁ll the top, latest ways to maximize your exhibiting efforts. While plotting your more comprehensive promotional strategies, be sure to also integrate social media marketing for trade shows you have coming up this year and well into the future. Social media is a tool that can be used […]
Every week of the year鈥攊n big cities and tiny communities around the country鈥攖here are an incredible number of food festivals ripe for the picking. You probably heard your fill about bacon festivals鈥攂ut there are others that focus solely on Chile peppers, garlic, mushrooms, cheese and even whoopie pies鈥攁nd still more that celebrate all foods. Don’t […]
Believe that vacations are limited only to flocks of friends, families or attached couples? Think again. In its most recent Travel Intentions Study, Visa discovered that global solo travel is following an upward trend, with 24% of people having journeyed on their own during their last leisure trip. Affluent solo travelers more than doubled to […]
First thing’s first. We’re going to lay out how buyer personas differ from target markets. Look at it this way: If we rounded up all of Greater New York City’s 35- to 54-year-old college educated, married men earning $100,000 to $150,000, do you think every one of them would share the same interests, dreams, attitudes […]
As the seasons start heating up, so do the year’s top industry events. Here at Dana, we’re already prepping for this October’s IMEX America! Our client since launching in Las Vegas seven years ago, it’s the biggest meetings industry trade show in the U.S., where every sector is represented. Watching a leader like this firsthand […]
For years now, you’ve been hearing about the power of video marketing and all the reasons why your business needs video marketing. And over time, video’s capabilities鈥攁nd marketing muscle鈥攈ave only strengthened. Sure, videos are popular, fun and entertaining. They set you apart from your competition, engage your customers, increase brand recognition and understanding, engender trust […]