Every week of the year鈥攊n big cities and tiny communities around the country鈥攖here are an incredible number of food festivals ripe for the picking. You probably heard your fill about bacon festivals鈥攂ut there are others that focus solely on Chile peppers, garlic, mushrooms, cheese and even whoopie pies鈥攁nd still more that celebrate all foods. Don’t […]
Believe that vacations are limited only to flocks of friends, families or attached couples? Think again. In its most recent Travel Intentions Study, Visa discovered that global solo travel is following an upward trend, with 24% of people having journeyed on their own during their last leisure trip. Affluent solo travelers more than doubled to […]
First thing’s first. We’re going to lay out how buyer personas differ from target markets. Look at it this way: If we rounded up all of Greater New York City’s 35- to 54-year-old college educated, married men earning $100,000 to $150,000, do you think every one of them would share the same interests, dreams, attitudes […]
As the seasons start heating up, so do the year’s top industry events. Here at Dana, we’re already prepping for this October’s IMEX America! Our client since launching in Las Vegas seven years ago, it’s the biggest meetings industry trade show in the U.S., where every sector is represented. Watching a leader like this firsthand […]
For years now, you’ve been hearing about the power of video marketing and all the reasons why your business needs video marketing. And over time, video’s capabilities鈥攁nd marketing muscle鈥攈ave only strengthened. Sure, videos are popular, fun and entertaining. They set you apart from your competition, engage your customers, increase brand recognition and understanding, engender trust […]
Millennials have to be THE most coveted target audience for marketers these days. That’s why, if you run events, we have great news. Study after study has proven that this generation overwhelmingly values experiences over possessions, so marketing events to millennials is a winning strategy based on solid research. Let鈥檚 break it down鈥� Who they […]
Adventure travelers signify an important, emerging market that crosses age and income brackets and also stretches across geographic regions. According to the United Nations World Tourism Organization (UNWTO), adventure tourism is quite lucrative and continues to grow. Research shows it’s worth upwards of $263 billion per year in international departures leaving from North America, Europe […]
At an estimated $32.97 billion in ad revenues for 20161, it’s safe to say that social media marketing is serious business. And the travel industry is increasingly getting on board鈥攍ast year, 46% of travel brands advertised on social media, a full 12.1% increase over 2015. Why? According to eMarketer, these brands report that social media […]
While some might claim that all travel could be called experiential, you’ll know the difference when you live it. Prefer the road not taken to the beaten path? Go for local gastronomy over the same old, global-chain grub? An adventurer, rather than (the horror!) a “tourist?” You just discovered experiential travel. Experiential travel, also known […]
Infographics are workhorses decked out in colorful racing silks. Adaptable to a variety of industries and topics, they harness information and turn it into content that’s quick to understand, engaging and memorable. If you’re thinking about using infographics in marketing, ask yourself: what kind of data do I have to share? Can it be visualized […]