Incredibly persuasive and valuable, personal recommendations maintain a powerful role in marketing. Customers are still more inclined to buy in to supporting endorsements from someone they admire than they are to paid advertising alone. Back in the day, we’d merely call it “word-of-mouth.” We can even now, but with the times a-changin’ as they tend […]
Happy New Year! For the past couple of months at Dana, we鈥檝e been reflecting on 2016 and the successes and changes it affected in the hotel industry. To be sure, it was an unpredictable phase in many ways, but we can’t say it wasn’t interesting. Now it’s time. Let’s switch out that calendar. Turn the […]
The massive tours and activities sector is finally going online, and it’s taking us all with it. Which leads to a crucial question: Are you ready to ride along? Skift, the travel industry’s largest intelligence platform, recently released its “Future of Tours and Activities Tech and Marketing” report, detailing this very subject at length. And […]
As the shock, joy or horror鈥攖ake your pick鈥攐f the election begins to fade, and America settles (or struggles) into its new “normal,” there’s one thing on which we can all agree. These days, the denizens of these glorious states don’t seem so very united. Not in spirit, anyway. But there is good news for everyone, […]
There鈥檚 a saying, 鈥渇irst impressions are lasting impressions鈥濃�攁nd that doesn鈥檛 just apply to guest check-in. How people feel when they visit your hotel鈥檚 website is crucial. Think about it: This is their chance to learn who you are and what your brand is all about before you can win them over with a welcoming lobby […]
From app-driven hotel room keys and property way-finding systems, to booking tee times and room service from a tablet, hotel technology is becoming more sophisticated. This is enabling hotel guests to experience higher levels of customization and personalization during their stay鈥攈elping them feel more in touch and in control with the services of the hotel […]
It’s always exhilarating to go to an industry conference, isn’t it? For me, attending the Skift Global Forum聽last week was a refreshing way to connect with other hotel and travel leaders who share my same passions. It goes far beyond keeping up with the latest news, trends and forecasts. Hearing from and interacting with other […]
This summer, at the Boutique and Lifestyle Hotel Summit, more than 250 key players gathered for this sector’s leading international hotel conference and exhibition. Much like boutique hotels themselves, it was a creative and inspiring scene, bursting with enthusiasm and promise for the remainder of the year and well into 2017. A panel of experts […]
Whether you call it the sharing, collaborative or even gig economy, this tech-driven business model centered on peer-to-peer transactions for resources is undeniably on the rise鈥攊ts number of $1 billion+ companies has almost doubled annually since 2012, according to VentureBeat. And travel is, hands down, one of the most affected industries. So we’re taking you […]
Crafting an effective destination marketing strategy is a high-stakes, complex task. Tourism drives many destination economies, providing jobs and revenue. The marketplace is hyper-competitive and changes at an incredible pace. Destination Marketing Organizations (DMOs) are tasked with identifying top opportunities, managing budgets and defining priorities while implementing strategic visions for the future. In our role […]