Historically speaking, emails sent on Memorial Day tend to achieve higher performance metrics than those sent on other major US holidays, including Christmas and Valentine鈥檚 Day. From transaction rates to open and click metrics, there鈥檚 definitely a sense of urgency that Memorial Day email marketing campaigns generate, which we, as marketers, can capitalize on. One […]
Typography is defined as the style, arrangement or appearance of printed letters. A rich history of font origin and development dates back to about 1439, when Johannes Gutenberg created moveable type and the printing press. Through the years, we have been introduced to the Old Style, Transitional and Modern movements, to name a few. Italics […]
Native ads are really nothing new. For years, advertorial pieces written by clients and public relations professionals have been placed in print media for consumer consumption. But it is only recently that the subject has entered the digital world, a.k.a. the magical arena called the Internet. Ask yourself, when was the last time you felt […]
鈥淣obody reads anymore.鈥� Quite possibly, the three most offensive words ever uttered to a professional writer. My friend, a high school English teacher, hears a similar line. 鈥淭here鈥檚 no point to learning how to read and write the 鈥榦ld-fashioned鈥� way,鈥� her students swear. 鈥淲e understand Textese perfectly.鈥� Textese. Textspeak. SMS language. You know, that pervasive […]
In our industry, the holidays truly are the most wonderful time of the year鈥攂ecause for our clients, they鈥檙e an essential marketing opportunity. Their customers get in the spirit, too, by enjoying festive promotions, activities and events and the cheer their favorite peddlers spread in the form of seasonal savings. Of course, there are an unbelievable […]
The time is nearing when SEO pros and marketers may be forced to employ paid search campaigns to replace the keyword data that used to come from organic traffic. SEO guidance from organic traffic is coming to a standstill with the dramatic increase in keyword data that is now categorized as “(not provided).” While Google […]
At 含羞草社区, we follow the meetings industry closely, as many of our clients rely on meetings business to generate revenue and enhance their bottom line. In partnering with resorts, hotels and conference centers, it is important for us to know what is happening in the marketplace, so we can create marketing communications activities that […]
My beach read this summer was The Engagements by J. Courtney Sullivan. It follows intertwined stories of a diamond engagement ring, including a fictionalized account of Frances Gerety, who coined the legendary De Beers tagline 鈥淎 Diamond Is Forever.鈥� It got me thinking: what makes a good tagline? Over the years, I have written a […]
On August 13 and 14 of this year, Google hosted its second annual Google Engage Summit at the company’s headquarters on the Mountain View campus in Silicon Valley. Attendance was fully sponsored by Google, and 100 “All-Star” agencies were selected from 14,000 companies worldwide to participate in the conference. 含羞草社区 was among those selected. […]
Perhaps the sizzle of summer has you scouring Pinterest for vacation getaways or cool homemade treats. This picture-friendly social forum has certainly made a splash in the online community. And as we pointed out in our 鈥淕et Prepped for Pinterest鈥� post a while back, the success and popularity of the service have prompted brands to […]