Maintaining color consistency is crucial to a brand鈥檚 success. In fact, consumer confidence is often a direct result of brand color recognition. Think about it. What if the logos were dropped from those brown delivery trucks out on the road? You can bet passersby will still assume they鈥檙e UPS庐. And what if you gave someone […]
Memorial Day鈥攖he unofficial start of summer鈥攈as already come and gone, and now the Red Hot Topic of summer vacation kicks off too. To further commemorate the true meaning of this holiday, let鈥檚 discuss how travelers are choosing to mix their getaways with good deeds. What more patriotic way is there to celebrate your hard-earned freedom […]
Conveying the true essence of a brand is not always easily accomplished through print alone. Sure, we can work to create the most compelling ad to make consumers want to pack their bags and jump on the next plane to that destination. But can they see the dramatic reveal of the ocean as you rise […]
In Part 1 of this series, Destination Wedding Trends 2013, we pondered the important questions regarding who destination wedding couples are, where they come from, where they go to tie the knot and the reasons why they roam. In Part 2 below, we鈥檒l explore more about destination wedding marketing and how best to reach them. […]
Over the past 30 years, Dana has specialized in travel and tourism marketing, starting with conference centers, hotels and golf/spa resorts as primary clients. Our mission is to sell the lifestyle behind these purchases, knowing that we are not just selling a physical space, but the many ways in which that space is experienced. Beyond […]
Let鈥檚 face it, the cost of acquiring new customers is rising, and the budgets allocated to doing so are diminishing. In a buttoned-up market where consumers are becoming discerning frugalists, attracting new business is no small task. In fact, simply keeping your existing business has become an increasingly tall order. But as the price tag […]
鈥淲ill you love, honor and cherish鈥�?鈥� is the most momentous question brides and grooms ask themselves when they marry, but it鈥檚 far from the only one. As my new husband and I learned firsthand, slightly more than a million tiny to monumental decisions and demands comprise the entire wedding planning process. Recently, I shared a […]
HOPEWELL, New Jersey 鈥� March 28, 2013 鈥� How do you add a certain je ne sais quoi to a Philadelphia-area destination? That鈥檚 what Chester County Conference and Visitors Bureau was seeking when the organization hired 含羞草社区 to rebrand Chester County鈥檚 Brandywine Valley. 鈥淭he Brandywine Valley has such an elusive quality. We wanted to […]
Last week鈥檚 Red Hot Topic talked about the growing trend in agritourism. I鈥檇 like to follow up with a second helping on the subject: agritourism in the Garden State. As the agency for Greener New Jersey Productions and New Jersey Travel & Tourism, Dana is really digging into the agritourism movement. And it starts in […]
When we say agritourism is a 鈥済rowing鈥� market, we鈥檙e not just planting puns. Lately, agritourism has proven to be one of the most quickly emerging segments of the travel industry. Whether a working farm, ranch or winery, it鈥檚 where the two meet. Agritourism presents plenty of fun possibilities for travelers鈥攁nd huge dividends for destinations that embrace it.