We all know the old 鈥渓oad and blast鈥� theory of email marketing. Just design an email, code it up, pick a random email program and send it. This approach is great if you鈥檙e looking to put 鈥渆mail marketing鈥� on your company letterhead, but not so good if you鈥檙e seriously trying to reach opted-in customers. Let鈥檚 […]
Dana enjoys a strong track record in meeting and conference marketing, from our long relationship with the International Association of Conference Centers (IACC) to our recent work with IMEX America and Starwood Hotels & Resorts. In fact, our President, Bob Prewitt, is the recipient of IACC鈥檚 highest honor: the Mel Hosansky Award for Distinguished Service […]
I’m often asked about blogging for SEO.聽Mostly, “Should we do it?”聽The answer: it depends. Blogs have a real SEO upside. They are a simple, cost-effective way to create a consistent stream of new content that keeps a website on Google鈥檚 radar. Google strives to index new content quickly, and when a site is 鈥渒nown鈥� for […]
Even though coding for email marketing is, in many ways, easier than that of a website, mistakes are very common. From using functionality that doesn鈥檛 render well on certain mobile devices to developing code that email clients just won鈥檛 understand, email development has its fair share of frustration. Fortunately, HTML email issues are easy to […]
In the hospitality and tourism worlds, marketing to tour groups has long been a great way to get heads in beds and feet in a destination. It鈥檚 an important opportunity to maximize revenue and enrich a community鈥檚 economy. Each group brings dozens of tourists at once, and every one that arrives carries another pocketful of […]
Maintaining color consistency is crucial to a brand鈥檚 success. In fact, consumer confidence is often a direct result of brand color recognition. Think about it. What if the logos were dropped from those brown delivery trucks out on the road? You can bet passersby will still assume they鈥檙e UPS庐. And what if you gave someone […]
Memorial Day鈥攖he unofficial start of summer鈥攈as already come and gone, and now the Red Hot Topic of summer vacation kicks off too. To further commemorate the true meaning of this holiday, let鈥檚 discuss how travelers are choosing to mix their getaways with good deeds. What more patriotic way is there to celebrate your hard-earned freedom […]
Conveying the true essence of a brand is not always easily accomplished through print alone. Sure, we can work to create the most compelling ad to make consumers want to pack their bags and jump on the next plane to that destination. But can they see the dramatic reveal of the ocean as you rise […]
In Part 1 of this series, Destination Wedding Trends 2013, we pondered the important questions regarding who destination wedding couples are, where they come from, where they go to tie the knot and the reasons why they roam. In Part 2 below, we鈥檒l explore more about destination wedding marketing and how best to reach them. […]
Over the past 30 years, Dana has specialized in travel and tourism marketing, starting with conference centers, hotels and golf/spa resorts as primary clients. Our mission is to sell the lifestyle behind these purchases, knowing that we are not just selling a physical space, but the many ways in which that space is experienced. Beyond […]