Let鈥檚 face it, the cost of acquiring new customers is rising, and the budgets allocated to doing so are diminishing. In a buttoned-up market where consumers are becoming discerning frugalists, attracting new business is no small task. In fact, simply keeping your existing business has become an increasingly tall order. But as the price tag […]
鈥淲ill you love, honor and cherish鈥�?鈥� is the most momentous question brides and grooms ask themselves when they marry, but it鈥檚 far from the only one. As my new husband and I learned firsthand, slightly more than a million tiny to monumental decisions and demands comprise the entire wedding planning process. Recently, I shared a […]
HOPEWELL, New Jersey 鈥� March 28, 2013 鈥� How do you add a certain je ne sais quoi to a Philadelphia-area destination? That鈥檚 what Chester County Conference and Visitors Bureau was seeking when the organization hired 含羞草社区 to rebrand Chester County鈥檚 Brandywine Valley. 鈥淭he Brandywine Valley has such an elusive quality. We wanted to […]
Last week鈥檚 Red Hot Topic talked about the growing trend in agritourism. I鈥檇 like to follow up with a second helping on the subject: agritourism in the Garden State. As the agency for Greener New Jersey Productions and New Jersey Travel & Tourism, Dana is really digging into the agritourism movement. And it starts in […]
When we say agritourism is a 鈥済rowing鈥� market, we鈥檙e not just planting puns. Lately, agritourism has proven to be one of the most quickly emerging segments of the travel industry. Whether a working farm, ranch or winery, it鈥檚 where the two meet. Agritourism presents plenty of fun possibilities for travelers鈥攁nd huge dividends for destinations that embrace it.
If you鈥檙e connected to social media, whether you realized it or not, you鈥檝e likely seen someone post an Instagram photo. A startup launched in October 2010 and bought by Facebook in 2012 for $1 billion, Instagram鈥檚 popularity continues to soar, boasting over 100 million monthly active users and 40 million photos uploaded per day. Like […]
Given the tools and technologies available today, there has never been a better time to launch a high ROI-producing digital marketing campaign. Take a look at three of the top digital marketing strategies for success in 2013. Remarketing What it is: Remarketing is a form of advertising that targets users who have previously visited a […]
The buzz about hybrid meetings is that they鈥檙e mixing things up鈥攊n a good way. Combining online, streaming components with the ever-important face-to-face element, planners of meeting events can foster greater attendee engagement and achieve more successful and wider-reaching results. According to a recent research project supported by Sonic Foundry and the Meeting Professionals International Foundation […]
As you might remember from our last blog, 鈥淪uper Bowl XLVII and Effective Commercial Strategies鈥�, your game plan and the decisions you make can be the deciding factor between a successful campaign and one that gets lost among the monotony of advertising clutter. At Dana, we approach every media plan with a series of simple, […]
When it comes to email design best practices, it is imperative that artists review their creative from the user鈥檚 point of view. Since emails load into inboxes from the top down, the content you want users to see first should be placed at the top of the email to grab their attention and inspire interaction. […]