Given the tools and technologies available today, there has never been a better time to launch a high ROI-producing digital marketing campaign. Take a look at three of the top digital marketing strategies for success in 2013. Remarketing What it is: Remarketing is a form of advertising that targets users who have previously visited a […]
The buzz about hybrid meetings is that they鈥檙e mixing things up鈥攊n a good way. Combining online, streaming components with the ever-important face-to-face element, planners of meeting events can foster greater attendee engagement and achieve more successful and wider-reaching results. According to a recent research project supported by Sonic Foundry and the Meeting Professionals International Foundation […]
As you might remember from our last blog, 鈥淪uper Bowl XLVII and Effective Commercial Strategies鈥�, your game plan and the decisions you make can be the deciding factor between a successful campaign and one that gets lost among the monotony of advertising clutter. At Dana, we approach every media plan with a series of simple, […]
When it comes to email design best practices, it is imperative that artists review their creative from the user鈥檚 point of view. Since emails load into inboxes from the top down, the content you want users to see first should be placed at the top of the email to grab their attention and inspire interaction. […]
As we escape the holiday months and reflect on the bombardment of advertising and branding in our culture, it is imperative to analyze what we have seen and come to an understanding of how the market lends itself to brand awareness. Against the heavy volume of advertisements in our inboxes, mailboxes and cable boxes, it […]
This past October, some of the 含羞草社区 team were fortunate to attend the VA-1 Virginia Tourism Summit, a can鈥檛-miss opportunity for industry professionals presented by the Virginia Hospitality and Travel Association, the Virginia Association of Convention and Visitors Bureau and the Virginia Tourism Corporation. One after another, we enjoyed seminars led by speakers who […]
To understand the Outlook 2013 HTML email issues, one must first understand the shaky structure upon which it was initially built. Towards the end of 2006鈥揵eginning of 2007, Microsoft 鈥渄e-revolutionized鈥� the email marketing industry by releasing Outlook 2007. With its adoption of the MS Word rendering engine to display HTML emails (Outlook 2003 used Internet […]
It’s no secret that on-page content is only one part of producing a well-optimized hotel website. Search engines have long sought ways to determine the credibility of websites for ranking purposes. Linking has been鈥攁nd still is鈥攁 very important part of the formula for determining search engine results. At the same time, enterprising SEOs have always […]
As the saying goes, 鈥渋t IS better to give than to receive.鈥� When done sincerely and consistently, the plentiful rewards far surpass that wonderful, warm-and-fuzzy joy you feel from acting philanthropic only every now and then. Gone are the days when writing a single check comprised an entire corporate social responsibility (CSR) program. Today, CSR […]
How the travel industry is getting involved in the largest shopping days of the year. For over 30 years, retailers have seen Black Friday bring in billions of dollars to their stores. To sweeten the pot, Cyber Monday, which originated in 2005, has added approximately $1 billion to the total spent over the unofficial kick-off […]