Marketing your company online is a must, and the options for doing so are myriad. Here at Dana, two of our favorite channels remain banner advertising and email marketing. Both have their pros and their cons. But is it worth pitting email marketing vs banner ads? Maybe not. Time and time again, we find that […]
On a buzzing trade show floor, you have just seconds to engage people, get them to remember your brand and understand why they want to do business with you. But you don鈥檛 need the biggest or glitziest booth displays to catch their eye. Try these tips to drive traffic to your trade show booth. Say […]
A recent AAA/Best Western survey revealed that 51% of travelers with pets would take them along on every vacation if they could. (Read again: every vacation.) If you鈥檙e thinking about joining the pack, Tib (my terrier mix) and I have a few pet-friendly travel tips for you. Choose a pet-friendly destination: Hey, there鈥檚 a reason […]
You鈥檝e attracted their attention. Maybe even earned some affection. But how, oh how, do you keep them coming back for more? Here at Dana, we have a branding mantra we echo time and time again: Dwell in the hearts and minds of your customers. Turning their heads for the first time isn鈥檛 always the hard […]
The effectiveness of Facebook has been called into question. Many have cited the medium’s lack of measureable ROI as a reason for the disappointing performance of Facebook stock. Media buyers throughout the advertising business know the immutable facts: Facebook advertising visits driven to a primary website, bounce at a high rate, generate short, low-engagement visits, […]
In Marketing with Social Media, we聽broke down the basic ways you can produce a well-crafted social media campaign that results in the ultimate goal: skyrocketing revenue with no sign of stopping. Step #5: Verify Your ROI. Well, seven months later, and the same advice applies. It鈥檚 just business. Which means it does deserve closer scrutiny. […]
Automatically Adapt Your Creative to the Mobile Screen Responsive email adjusts automatically to fit different screens. As the amount of folks who view their email on mobile devices is trending upwards from 10%, now鈥檚 the time to alter your email design and production strategy. Over the last few years, mobile devices have plagued email marketers […]
Cascading Style Sheets. Nope, they aren鈥檛 spring-scented laundry implements for removing static cling from your wardrobe. Regularly referred to as CSS, it鈥檚 a long-established, behind-the-screen language used to code the look and formatting of web pages. Most recently, CSS3 has been boosting the power and flexibility of our websites, eye-catchingly visible in various browsers, more […]
When it comes to advertising, one factor is essential鈥攕tretching your dollars to work their hardest. So how do you craft a powerful campaign that attracts fame and fortune with relatively minimal investment? At Dana, we believe your marketing strategy should always include video marketing. Here鈥檚 what makes that medium so important:聽 It鈥檚 fun, and people […]
I have spent most of my life in the branding business. Every day, I think about creating, maintaining, migrating, inventing, reinventing, positioning, repositioning, maximizing, enhancing and extending brands. I help to develop brand standards, brand stories, brand statements and brand icons. I deal with logos, tag lines, graphic standards, colors, sounds and shapes. Thoughts about […]