Need a way to welcome a new email subscriber to your brand? Does your brand have a 鈥渓earning curve鈥� the user will need to understand in order to interact with your products more effectively? Want to improve your customer relations and brand image? Perhaps it鈥檚 time to add an email welcome series into your communications […]
Mobile food has come a long way from the hot dog cart I frequented after college. Just recently, a close friend (and confirmed foodie) stayed an extra day in Portland to enjoy the city鈥檚 famous food truck scene. My nephew in Denver plans his workday to be first in line at his favorite gourmet food […]
Developing a database of live email addresses is one thing, but having those email addresses be of opt-in, actively interested customers is something totally different. These are the qualified leads actively interested in hearing more about your brand. There are several ways we can collect email addresses by using existing marketing efforts: Main Website Two-Stage […]
How do you know a good trade show? They鈥檙e easy to spot. Sellers sell. Buyers buy. But these days鈥攊n a tough economy and with associated costs mounting鈥攕uch success must be certain before either will even attend. Once there, swinging business and a high ROI are far from guaranteed. That鈥檚 why we鈥檙e champions of hosted buyer […]
When it comes to sports marketing, the game is always changing. Sure, there are marketing plan mainstays, and some recent trends have already become mainstream. But for every trend that finds footing, fails or fades away, another pops up in its place. In some cases, traditional strategies become all the rage again. By definition, sports […]
Sunbaked escape to the Caribbean? Pack your bikini. Snow-capped ski vacation in Colorado? Let鈥檚 hit the slopes. At Dana, we鈥檙e always discovering and tracking smarter methods for attracting travelers seeking region-specific getaways. One trend we鈥檙e definitely watching: destination portals. More global hotel and resort groups are launching geo-targeted landing pages within their websites. Destination portals […]
Social media is a part of everyday life. According to a comScore study (October 2011), 82.4% of the world鈥檚 online population engages with social media at least once a month. Social media platforms have become an excellent place for companies to boost their brand and gain awareness. Below are a few quick tips on social […]
Infographics grow more popular by the minute, and yet, many people still don鈥檛 know precisely what they are or what they can accomplish. So what can creating custom infographics do for your brand? Plenty! It might be unconventional, but this advertising trend is one of the most cost-effective link-building strategies you can use. Reach current […]
Now that I鈥檝e been married for a whole month鈥攁nd am nearly recuperated from our whimsical bridal bonanza鈥攊t鈥檚 time I share my Walt Disney World destination wedding adventure with you. Let the memories begin! Perhaps the easiest part of planning a destination wedding was deciding to have one in the first place. We鈥檙e from New Jersey […]
Marketing your company online is a must, and the options for doing so are myriad. Here at Dana, two of our favorite channels remain banner advertising and email marketing. Both have their pros and their cons. But is it worth pitting email marketing vs banner ads? Maybe not. Time and time again, we find that […]