When it comes to sports marketing, the game is always changing. Sure, there are marketing plan mainstays, and some recent trends have already become mainstream. But for every trend that finds footing, fails or fades away, another pops up in its place. In some cases, traditional strategies become all the rage again. By definition, sports […]
Sunbaked escape to the Caribbean? Pack your bikini. Snow-capped ski vacation in Colorado? Let鈥檚 hit the slopes. At Dana, we鈥檙e always discovering and tracking smarter methods for attracting travelers seeking region-specific getaways. One trend we鈥檙e definitely watching: destination portals. More global hotel and resort groups are launching geo-targeted landing pages within their websites. Destination portals […]
Social media is a part of everyday life. According to a comScore study (October 2011), 82.4% of the world鈥檚 online population engages with social media at least once a month. Social media platforms have become an excellent place for companies to boost their brand and gain awareness. Below are a few quick tips on social […]
Infographics grow more popular by the minute, and yet, many people still don鈥檛 know precisely what they are or what they can accomplish. So what can creating custom infographics do for your brand? Plenty! It might be unconventional, but this advertising trend is one of the most cost-effective link-building strategies you can use. Reach current […]
Now that I鈥檝e been married for a whole month鈥攁nd am nearly recuperated from our whimsical bridal bonanza鈥攊t鈥檚 time I share my Walt Disney World destination wedding adventure with you. Let the memories begin! Perhaps the easiest part of planning a destination wedding was deciding to have one in the first place. We鈥檙e from New Jersey […]
Marketing your company online is a must, and the options for doing so are myriad. Here at Dana, two of our favorite channels remain banner advertising and email marketing. Both have their pros and their cons. But is it worth pitting email marketing vs banner ads? Maybe not. Time and time again, we find that […]
On a buzzing trade show floor, you have just seconds to engage people, get them to remember your brand and understand why they want to do business with you. But you don鈥檛 need the biggest or glitziest booth displays to catch their eye. Try these tips to drive traffic to your trade show booth. Say […]
A recent AAA/Best Western survey revealed that 51% of travelers with pets would take them along on every vacation if they could. (Read again: every vacation.) If you鈥檙e thinking about joining the pack, Tib (my terrier mix) and I have a few pet-friendly travel tips for you. Choose a pet-friendly destination: Hey, there鈥檚 a reason […]
You鈥檝e attracted their attention. Maybe even earned some affection. But how, oh how, do you keep them coming back for more? Here at Dana, we have a branding mantra we echo time and time again: Dwell in the hearts and minds of your customers. Turning their heads for the first time isn鈥檛 always the hard […]
The effectiveness of Facebook has been called into question. Many have cited the medium’s lack of measureable ROI as a reason for the disappointing performance of Facebook stock. Media buyers throughout the advertising business know the immutable facts: Facebook advertising visits driven to a primary website, bounce at a high rate, generate short, low-engagement visits, […]